use thank you pages to promote your contentYour landing page has a 50% conversion rate and you’re generating dozens of leads a month, but your website has a very high bounce rate, and your blog isn’t getting any attention.

You have some of the good, the bad, and the ugly happening on your website.  Thank you pages will turn the bad and ugly into a Mona Lisa!

The goal of a thank you page is to keep leads on your website or to try to move leads through your sales cycle.  Every thank you page should have your website’s navigation and should include a call to action to read your blog and to follow your business in its social media accounts.

Billy MacDonald, a Camp Counselor, wrote a terrific blog article that describes 10 things you could include on your thank you pages. Don’t include all ten things on your thank you pages, but definitely choose three or four things that relate to the offer the lead just received.

For example, offer them a blog article to read, sign up for your LinkedIn group, and ask if they want to speak with a product specialist.

It's very important to think about the offer the lead just received and how the thank you page content relates to that offer. There should be consistency between the landing page offer and the thank you page offer.  For example, I just downloaded an eBook on how to pick the right RV. Some offers on the thank you page could be to download RV pricing information or read about the five newest RVs on the market.

Have employees at your business go through the same process a visitor would go through and see if it makes sense to them.  Ask, do the thank you page offers interest you, are they relevant to what you just received, and what would you change?

Takeaway:  Use thank you pages to decrease your website’s bounce rate, generate more qualified leads, and build trust faster with your leads.

Are you effectively using thank you pages?  Let me know in the comments section!

Photo Credit: Plexual

Originally published Apr 7, 2011 12:35:00 PM, updated December 16 2013