Blogging weekly is critical to getting measurable results and creating a valuable business asset. It's not enough to post a few articles - consistency is key to reaching your goals of generating more qualified traffic, leads, and customers for your business.
Here are 4 key reasons why you need to blog every week to get the results you want.
1.) Building Readership
In order to create a blog that people regularly come back to you need to post weekly to give your audience something to expect. Knowing that you post new articles each week gives readers a reason to return and read up on any interesting and valuable content you've published since their last visit. Blogging weekly also encourages people to subscribe, ensuring that they don't miss a thing.
2.) Get Your Content Indexed Faster
Google and other search engines don't crawl the entire web equally. Their crawlers are specifically sent out to find NEW content to add to their library. How often search engine spiders visits your site is based on how regularly your website was updated in the past.
If in the past you've only updated your website on a monthly basis, then search engine spiders will recognize that they only need to re-crawl your website once a month to capture any new content. By publishing content weekly you are training these spiders to visit your site just as often to ensure they've got all the content you have to offer in their index. Blogging weekly gets your new articles indexed and ready to be found faster!
3.) Expand Your Keyword Reach
Each article you write is a new opportunity to get found by a unique long-tail keyword phrase. Following the theory of the long-tail, publishing blog articles weekly gives you a limitless number of ways you can get found. Because each new post counts as a new page of your website, each post can rank for one or multiple keyword phrases relevant to your business. As we say here at HubSpot, content is your ticket to the SEO lottery.
4.) Promote Your Offers
At the end of the day it's your offers that will generate leads and customers for your business. By following blogging best practices you should be adding a call-to-action at the end of each blog article to a relevant offer your have. By blogging weekly you are putting these offers in front of more qualified eyes, more often.
How has blogging weekly helped your business? What are some other reasons blogging weekly is so critical to long-term success? Please share your thoughts and ideas in the comment section below.