Okay, admit it, as a marketer, we all have decided to go with our "gut" in assessing the value of an email subject line or the layout of a landing page. And, let's face it, after analyzing the results, how often were you right?
During the inaugural session of HubSpot's Landing Page Camp on Friday, I referenced a terrific resource that offers a weekly choice of two landing pages or home pages to its subscribers: Which test (A or B) won the battle of increasing click-through-rates, gaining more form completions, adding more new subscribers, and other burning marketing questions?
Created and developed by the founder of MarketingSherpa, this site by Anne Holland, is devoted to A/B Test and Multivariate Testing Education for Marketing Professionals. Register to receive weekly emails that outline a "Test of the Week", asking you to choose Version A or Version B. It's fun to see how site visitors voted the same as you (or not!) in real-time. And, then you get to tweet if you "Got it Right" or "Got it Wrong". Terrific interaction and super-simple to review their content each week.
HubSpot's Rebecca Corliss recently won a Gold Ribbon from Which Test Won? for her efforts in optimizing the copy on the hubspot.com home page to generate more free trial requests.
Here is the outline of the Gold-Ribbon Which Test Won Test of the Week for HubSpot's Home Page.
Image credit: "Big Gut" Mike Baird