Now available in the HubSpot App Marketplace, Prospect Bot pulls in prospect data from your HubSpot Prospects tool, filters it to include only companies, and pulls in any available additional data about that company (e.g., industry, city, employee-count-range). The tool then pushes your newly augmented information back into your app page in the form of an easy-to-read list.
Prospects Bot provides you with aggregate reporting by city, industry, and employee count. For each segment (e.g., software industry), you'll be able to see what percentage of your total visits originate from that segment, how that segment is performing in terms of visit-to-lead conversion rate, and how that conversion rate compares to Hubspot benchmarks.
Install this third-party app from the HubSpot App Marketplace for a free 30-day trial. If you decide to continue, the price is $150 per month.Add-ons and customizations are available for customers who register for annual plans.
The Prospects Bot app gives you the insight you need to sustain a truly responsive marketing strategy. For instance, knowing that a particular industry has an above-average conversion rate and below-average traffic suggests that you might want to create more campaigns specifically to increase traffic from that industry. Knowing how a particularly city is performing gives you insight on the effectiveness of your strategy, partners, and employees atona local level. Achieving this level of marketing intelligence continuously at the click of a button saves you time, streamlines processes, and opens the door to new opportunities and increased ROI.
The HubSpot App Marketplace is home to countless apps that help you customize HubSpot to suit the unique needs of your business. Some apps are free with your HubSpot subscription, while some third-party apps require an additional, separate subscription fee to use. Please contact the third-party app provider with any questions about registration, billing, and technical support.
Don't forget to check out the App Marketplace often to find out about the latest third-party integrations and add-ons available to you. With dozens of apps for amping up your content creation, analytics, SEO, lead tracking, and more, you're sure to find something to juice up your marketing. And be sure to leave a review for the apps you install and use -- we'd love to know what you think.
Originally published Jun 15, 2012 8:00:00 AM, updated January 13 2014