Hot on the heels of recent improvements to the Social Media Publishing tool (hooray for Suggested Times!), we’ve got another new update to the HubSpot Social Media tools to tell you about. This time we’ve improved the design and functionality of Social Media Reach, which is found on the right sidebar of the main Social Media page. You should begin seeing this update in the coming days.
The new design (pictured below) makes it easier for users to judge the growth of your reach on various social channels over time. In addition to the design changes, the report will now include overall monthly growth numbers and average monthly growth, both in aggregate and on a per channel basis. This quick reference guide looks more like our other analytics reports and makes it easier for you to quickly see whether you’re up or down this month.
How to Use Social Media Reach
Publishing good content is often enough to grow your reach over time, but for those who want to see a steadier increase in followers, it’s a good idea to take 10-15 minutes each week to find and connect with people who share your interests. You can search for people via some of your top-performing keywords or look for followers of people you follow.
Find out more about how to find the right followers for your business. As you work to grow your social media audience, you can track your progress using the Social Media Reach report and schedule out additional content to keep those new followers engaged.
What do you think of the changes? Let us know in the comments -- we'd love to hear from you.