The life of a marketer is hectic. You’re constantly juggling marketing campaigns, building landing pages, sending emails, working with sales, and filling your sales funnel with leads. You live and breathe the “ability to multi-task” requirement on your job description. If you’re constantly on the go, your life just got a little bit easier.
HubSpot’s iPhone app allows our customers to keep up with their most important marketing tasks while bouncing between meetings or commuting on the train -- whether it’s responding to new leads as they come in or reviewing the results of their most recent marketing campaign. Starting today, users will also have the ability to publish social media messages via the app. This allows you to engage with your audience in real-time while you’re on the go. Some of the great new features include the ability to:
Choose when you’d like to post your updates, either right away or schedule them for later.
Determine the right platform for your message, using a combination of Twitter, Facebook profiles, Facebook pages, LinkedIn personal profiles, and LinkedIn groups.
Craft beautiful messages by including pictures and videos to dazzle your audience.
Manage your scheduled posts, adding and deleting status updates on the fly.
Engaging with your prospects and leads at the right time with the right message is key to inbound marketing. Publishing valuable content on social media is a great way to engage with your audience while building brand recognition and thought leadership. Let’s go through how to get started using the app.
Step 1: Access Social Media Publishing
When you log in, you’ll immediately see your HubSpot Dashboard which shows you how you’re performing in terms of visitors and leads for this month. You’ll use the menu slider to access mobile-friendly versions of your favorite HubSpot apps - Dashboard, Sources, Contacts, Marketing Grader, and Social Media Publishing. No other app gives you all this in one, easy to use place.
Step 2: Compose Your Message
It’s easy to create valuable content to share with your network. Click “compose” to start writing your message. You can then select which accounts you want to publish from, using any combination of Twitter, Facebook profiles, Facebook pages, LinkedIn profiles, and LinkedIn groups. You can then add photos, and decide when you want to publish your message -- either immediately or schedule it for later.
You can craft your message from scratch, or easily share a great piece of content with your followers. The app is integrated with your iPhone’s browser to make this super simple as well. Just click on “copy” to add the URL to your clipboard, and open up the app. It’s immediately available to share, and HubSpot automagically pulls in the title and URL to make sharing that article a snap.
When you’re done, your messages will show up in the app. Notice a typo in a scheduled post? Easily edit them on the fly.
HubSpot’s iPhone app is just another way we help you get your most important marketing done in an easy, integrated, and powerful way. The HubSpot you love, now portable for your marketing convenience. Enjoy!