Turn Your Business Blog Into Your Strongest Marketing Asset [New #InboundLearning Webinar Series]

In-the-know inbound marketers have come to accept business blogging as an integral part of their marketing strategy. But that doesn't mean they're actually blogging. At least not as much as they should.

But if it's so important, what's the hold-up? Why aren't more people actually doing the blogging?

Because, in short, it's a huge pain in the butt. But it doesn't have to be that way! And when it comes to blogging, the more you put into it, the more you get out of it.

That's why I lined up a two-part webinar to cover how to whip your business blog into shape -- including how to write great blog articles, how to make blogging way more efficient, and generally make the whole process suck a whole lot less. Then, once you've mastered the art of blogging, we can talk about how to wring even more ROI out of your blog through measurement and analysis, integrating it with your other marketing strategies -- like social media, SEO, and email marketing -- and repurposing your blog content in other areas of your marketing.

If you want to your blog to be the envy of your industry, sign up for HubSpot's 2-part Intermediate Business Blogging #InboundLearning Webinar Series to learn how to make your business blog your cheapest, highest performing marketing asset.

(And if you’d like to participate in a live critique of your own business blog during Webinar 1 to learn what you’re doing well, and some opportunities for improvement, leave a comment on this blog post with the URL of your blog. I’ll be nice. Promise.)

Webinar 1: How to Whip Your Business Blog's Content Into Shape

How to Write Good Blog Articles

• Formatting
• Topic Selection
• Aligning to Personas, Pain Points, and Keywords

How to Make Good Blog Articles GREAT

• All About Quality

How to Make Blogging More Efficient

• Efficiency vs. Quality
• Low-hanging Fruit Blog Opportunities

Examples and Live Blog Critiques

Webinar 2: How to Wring More ROI Out of Your Blog

Register for HubSpot's 2-part Intermediate Blogging #InboundLearning Webinar Series

How to Promote Your Blog

• Social Media
• Email Marketing
• Website
• SEO
• Guest Blogging

How to Measure & Analyze Your Blog

• Post Performance
• Topic Analysis
• Search Optimization

Ways to Make Your Blog Content Work Harder

• Repurposing Content
• Repromoting Content

 Register for HubSpot's 2-part Intermediate Blogging #InboundLearning Webinar Series