LinkedIn Company Pages will be found under the “Profiles” tab in the publisher, and will automatically show up if your LinkedIn account is an admin on your Company Page. Publishing to a Company Page is exactly like publishing to your other social media accounts: You’ll see the usual click, interaction, and social contact data that you get with your other social channels. It’ll also appear in your Reach report. Bonus: The HubSpot iOS app has also been updated to support LinkedIn Company page updates.
Here’s an eye-opening stat for you: 43% of marketers this year have found a customer on LinkedIn. That’s why having a branded, personalized LinkedIn Company Page that is chock full of your best content is important for great B2B marketing. HubSpot’s social media app already allows you to promote your content across multiple social channels - and now you can publish updates directly to your Company Page through HubSpot.
Originally published Jun 17, 2013 9:30:00 AM, updated January 17 2014