How to Do Video & Inbound Marketing Right [New #InboundLearning Webinar Series]

Hi everyone! This is Max Kohl from Wistia, and we’re super pumped to be hanging at the HubSpot HQ September 10 and September 17 for two #InboundLearning webinars.

Video is one of the easiest tools you can use to create an emotional connection with website visitors, leads and customers. Video doesn't have to be a big, mysterious black box in your marketing workflows; it’s easy to do and pretty dang fun! We can’t wait to share our knowledge on all things video with you, and teaming up with Mark and the gang to discuss video marketing “the inbound way” is going to be a blast.

This is going to be a two-part webinar, as there’s a ton of exciting ground for us to cover. Here are the topics that will be covered and the knowledge you’ll gain from the discussions:

The Pre-Upload Process: Creating Videos with a Purpose

• Why use Video for online Marketing?
• Every Video Needs a Purpose
• Marketing
• Learning
• Culture/Brand
• Video Creation Best Practices
• Scripting
• Lighting/Filming Set Ups
• Editing/Exporting

The Post-Upload Process: The Power of Inbound Marketing and Video

• Specific use-cases for online video
• Using Wistia
• What video analytics say about your audience
• Using Wistia and HubSpot together
• Video SEO
• Email Marketing
• Blogging/Landing Pages
• The Wistia/HubSpot Connector

We hope you’re as excited as we are for these webinar discussions. We can’t wait for you to join us!

Max Kohl

Customer Champion

Wistia, Inc.