Free Apps to Grow Better: Expanding Your Lead Generation Strategy [Part 1]

Are you looking for new ways to expand your lead generation efforts and grow your email lists?

There are a lot of options out there, and you want to find the right strategies that work for your business. So to help, we’ve put together a list of free tools you can take advantage of that won't break the bank.

It’s also important for your tools to be connected. Otherwise, you could lose valuable time managing your strategy and information in different places. After all, 75% of marketers spend up to an hour a day analyzing data from different tools. By integrating apps with your CRM, you reduce manual processes and keep the full context for the buyer’s journey all within your central contacts database. With the right information at your fingertips, you can attract the right visitors and engage with higher quality leads and prospects, all while delivering a delightful experience.

All this can happen more easily by using apps that connect to your CRM so that you don’t need to take the extra time out of your day trying to keep track of all that data.

That’s why we’ve put together a list of free tools you can start using and integrating with HubSpot CRM. Each of the featured apps below has a free product and a free integration that connects to HubSpot’s free CRM. Keep reading to learn about varied strategies for converting visitors to leads with these free apps in HubSpot Connect.

Connect to Prospects in Person With Eventbrite

You don’t have to limit your interactions with prospects and customers to online only. There's nothing more personalized than connecting with your audience face-to-face at an event. Strengthen customer relationships leading up to and at your events with Eventbrite's tools for promotion, registration, social media, easy entry management, and more.

However, events can be a big investment in terms of time and energy. You want to make sure you take full advantage by understanding how customers engaged with you before an event and afterwards. To do this, set up the HubSpot + Eventbrite integration for the CRM so that you can keep track of who was invited and in attendance to make the most of every interaction you have.

Improve Conversion Rates with JustUno

JustUno is another great free tool to enhance your lead capture strategy. You can create customized pop-ups, promotions, banners, spin-to-win offers, or exit offers. Deliver the right message at the right time by targeting visitors based on exit, page views, referral site, time on site, visit frequency, geolocation, device type, scroll, cart value, order history, local date and time, previous engagement activity, and more.

With the JustUno + HubSpot integration, you'll never lose a new contact because every conversion is pushed to your HubSpot CRM.

Complete the Customer Story Using SurveyMonkey and Typeform

Typeform

Want to impress your leads, understand their journey, and cut down time to conversion? Check out Typeform’s quizzes, contact forms, and sign-up forms for capturing more conversions. They're fast to build and easy on the eyes. Best of all, getting to know your contacts better will help them have a more positive customer experience.

Getting started with Typeform is fast and easy, but make sure all the valuable information you're collecting goes to the right place. That’s where the Typeform + HubSpot integration comes in. You can match your Typeform answers with corresponding HubSpot properties in the CRM so that every detail is preserved. Plus, Typeform will automatically send tracking info into HubSpot so you know where your leads are coming from. 

SurveyMonkey

You've captured the email address, but what do you really know about your new contact? What are they interested in? How did they find you? Are they a good fit for your business? By using a survey from SurveyMonkey, you can follow up with contacts who just completed a free trial or connected with you at a conference and learn a lot more about where your contact is in the buyer’s journey and how you can be most helpful.

Most importantly, don’t let any of this information go to waste. Integrate SurveyMonkey with HubSpot CRM so all the survey data is brought into HubSpot, right into the contact timeline. HubSpot will check for new submissions every 7 to 10 hours, and any new email addresses will be created as new contacts in HubSpot.

If you can believe it, this is just the beginning of the free apps that integrate with HubSpot CRM. Check back next week to learn about free apps for communicating with contacts [part 2] — from the first visit to closing the deal.