Over the past few years, video has become an essential part of business growth and success. Not only is it a powerful marketing tool, but video can also create powerful connections at all stages of the customer journey — from generating leads to closing deals to delighting customers. If you aren’t using HubSpot Video yet, it’s time to get started — we have the tools to help you.

HubSpot partnered with Vidyard to develop HubSpot Video — a series of video features woven throughout the marketing, sales, and service hubs. In addition to powering native video features within the platform, Vidyard has also extended video products and capabilities to help you optimize your video strategy with HubSpot.

In short, there are three ways HubSpot users can step-up their video game:

  • HubSpot Video (powered by Vidyard)
  • Vidyard products for Marketing, Sales, and Services
  • Vidyard data integration for HubSpot 

While the three tools may sound similar, their functionalities vary. In this post, we’ll dive into what each tool can do and the required subscriptions for access. 

Free Course: Getting Started with HubSpot Video Powered by Vidyard

HubSpot Video (powered by Vidyard)

HubSpot Video gives you the ability to create, host, manage, customize, and measure video inside HubSpot. Whether you’re a marketer, sales rep, or service rep, you can take advantage of video to provide a delightful experience for your leads and customers. 

What does it do?

The functionality of HubSpot Video varies across different hubs within HubSpot.

  • Marketing Hub: Host video files inside the HubSpot platform, optimize them for SEO, add interactive CTAs, and embed videos into your HubSpot website pages, blog posts, and social media posts.

  • Sales Hub: Create and send personalized video messages to your contacts in HubSpot.

  • Service Hub: Create easy-to-follow videos for responding to — and resolving — support tickets faster. Embed videos directly into your knowledge base articles to help customers find answers quickly. 

How can I access these tools?

HubSpot Video is included with any Professional or Enterprise subscription in the Marketing, Sales, or Service Hub. Check out HubSpot’s pricing page for more information.

Currently, we’re making HubSpot Video available for free for 90 days to all Sales Hub users. To activate HubSpot Video, check the Knowledge Base article and view clips on what it can do for you. 

Vidyard Products — For Marketing, Sales, and Service

HubSpot Video is a great starting point for incorporating video into your marketing, sales, and service efforts. If your needs start to expand beyond the features provided directly in HubSpot, Vidyard can help you out. 

Vidyard offers a number of solutions for HubSpot users looking to do even more with video. Maybe you want to embed videos on pages hosted outside of HubSpot or you want to allow prospects to book a meeting directly from your video. Vidyard products can help.

What does it do? 

The functionality of Vidyard varies across the unique product use cases.

Vidyard for Marketing:

  • Embed your videos everywhere, including email campaigns and non-HubSpot hosted pages.
  • Access enhanced and customizable CTA capabilities.
    • Full screen or banner style CTAs. 
    • Add multiple CTAs at any point in the video.
    • Disable skipping to help gate video content.
  • Create video playlists to combine multiple videos into a single player.
  • Access advanced video analytics and viewer tracking.
  • Automatically generate video transcriptions for improved accessibility and SEO.

Vidyard for Sales: 

  • Create in-video CTAs with links to your website pages, like a blog post, meetings page, or pricing page.
  • Customize your video sharing page so it aligns with your brand and is distraction-free.
  • Share videos and playlists across your team with shared folders.
    • Provide product demos, customer testimonials, marketing videos, and more.
  • Download multiple versions of a video from your library to use elsewhere.

Vidyard for Service:

  • Create in-video CTAs with links to your knowledge base, additional resources, or anything else.
  • Customize your video sharing page.
  • Share videos and playlists across your team with shared folders.
    • Include FAQ responses, product demos, marketing videos, and more.
  • Download videos to be able to use elsewhere.

How can I access these tools?

If you want to learn more about Vidyard products available to HubSpot users, check out Vidyard’s website.

The Vidyard Data Integration for HubSpot

The Vidyard Data Integration for HubSpot ties your Vidyard subscription to your HubSpot CRM. It allows HubSpot users to use viewer engagement data from Vidyard to drive smarter marketing through segmenting, scoring, and nurturing leads based on how they interact with your video content.

What does it do? 

  • Tracks individual viewer data, like which videos your contacts are watching and how much they’re watching (down to the second).
  • Allows you to build lists and automate nurture workflows based on video engagement data.
  • Vidyard and HubSpot work together to understand who your viewers are, then share that data bi-directionally to create new leads in HubSpot or optimize form experiences.

How can I access this tool?

The Vidyard Data Integration for HubSpot is available in various product subscriptions from Vidyard.

If you want to learn more about Vidyard products available to HubSpot users, check out Vidyard’s website or the Vidyard’s app marketplace listing.

Now it's your turn to start executing on a video strategy. Personalize your videos and build connections by being human and helpful — help your business grow better. 

This post was written with the help of Melissa Stoddart, a Product Marketing Manager at Vidyard.

Originally published Apr 7, 2020 10:00:00 AM, updated April 28 2020