Creating content should be an essential part of your marketing strategy. As a marketer, it is important to constantly create relevant and engaging content that you know your visitors, leads, and customers will want to read.
Your blog posts give you the chance to be a thought leader on a particular topic, share your opinion on a certain subject, or even spark debate about an issue.
Even more, your blog post comments give you the chance to hear from your readers. You can hear what types of content they are interested in, what they think about your blog post, and even ask them to join in on your debate. Blogging accomplishes multiple goals but among them you get to hear your readers' thoughts and opinions.
HubSpot's blog tool has always allowed you to comment on blog posts, but with the latest feature update, you can now reply directly to your commenters. That means instead of replying to the entire thread with a follow-up to one person, you can now interact directly with one commenter up to 10 times!
Note, currently this feature is only available to COS blog customers.
Let's take a look and see how this works. Read below for commenting best practices in general for all blogs.
How to Set Up Threaded Comments Using HubSpot
Once you are logged into your HubSpot account, go to your Content Settings under the Content menu.
Click on Blog on the left hand side.
Click on Comments under Blog on the left hand side.
Designate how many levels of comments you would like. The default is four, but you can choose up to 10. This means that commenters will be able to interact back and forth on the same thread up to 10 times. Don't forget to click Save changes.
No matter if you are using the COS Blog, CMS blog, or a third-party blog, commenting best practices are still the same. Blog comments are the discussion that follow your blog content, and it's wonderful if you can foster that conversation.
Here are some tips to create a successful commenting strategy:
1. Make sure someone on your team, your blogging manager, or you is set up to receive new comment notifications by email.
2. Make a habit to respond to all, or at least many of your comments. If you don't have the threading comment feature, use the person's name in your comment so the person knows your response is directed at him or her.
3. Use links to direct people to more specific resources that could help answer questions or give people more information.
4. If someone responds with a negative comment, respond thoughtfully and clearly -- don't delete it. This is your chance to respond, give some more information, and make your case.
5. Bonus: Encourage comments at the end of your post by asking a question.
Comments are a healthy and valuable extension of your blogging strategy. And no matter what, if you are dedicated to creating valuable blog content, the comments will naturally come!
Originally published Feb 19, 2014 9:00:00 AM, updated February 01 2017