Creating content should be an essential part of your marketing strategy. As a marketer, it is important to constantly create relevant and engaging content that you know your visitors, leads, and customers will want to read.
Your blog posts give you the chance to be a thought leader on a particular topic, share your opinion on a certain subject, or even spark debate about an issue.
Even more, your blog post comments give you the chance to hear from your readers. You can hear what types of content they are interested in, what they think about your blog post, and even ask them to join in on your debate. Blogging accomplishes multiple goals but among them you get to hear your readers' thoughts and opinions.
HubSpot's blog tool has always allowed you to comment on blog posts, but with the latest feature update, you can now reply directly to your commenters. That means instead of replying to the entire thread with a follow-up to one person, you can now interact directly with one commenter up to 10 times!
Note, currently this feature is only available to COS blog customers.
Let's take a look and see how this works. Read below for commenting best practices in general for all blogs.
How to Set Up Threaded Comments Using HubSpot
Step 1:
Once you are logged into your HubSpot account, go to your Content Settings under the Content menu.
Step 2:
Click on Blog on the left hand side.
Step 3:
Click on Comments under Blog on the left hand side.
Step 4:
Designate how many levels of comments you would like. The default is four, but you can choose up to 10. This means that commenters will be able to interact back and forth on the same thread up to 10 times. Don't forget to click Save changes.
Try it yourself! Create a blog post, and interact directly with your commenters.
Good Commenting & Response Best Practice
No matter if you are using the COS Blog, CMS blog, or a third-party blog, commenting best practices are still the same. Blog comments are the discussion that follow your blog content, and it's wonderful if you can foster that conversation.
Here are some tips to create a successful commenting strategy:
1. Make sure someone on your team, your blogging manager, or you is set up to receive new comment notifications by email.
2. Make a habit to respond to all, or at least many of your comments. If you don't have the threading comment feature, use the person's name in your comment so the person knows your response is directed at him or her.
3. Use links to direct people to more specific resources that could help answer questions or give people more information.
4. If someone responds with a negative comment, respond thoughtfully and clearly -- don't delete it. This is your chance to respond, give some more information, and make your case.
5. Bonus: Encourage comments at the end of your post by asking a question.
Comments are a healthy and valuable extension of your blogging strategy. And no matter what, if you are dedicated to creating valuable blog content, the comments will naturally come!
How To Use Threaded Comments on Your Blog
Updated:
Published:
Creating content should be an essential part of your marketing strategy. As a marketer, it is important to constantly create relevant and engaging content that you know your visitors, leads, and customers will want to read.
Your blog posts give you the chance to be a thought leader on a particular topic, share your opinion on a certain subject, or even spark debate about an issue.
Even more, your blog post comments give you the chance to hear from your readers. You can hear what types of content they are interested in, what they think about your blog post, and even ask them to join in on your debate. Blogging accomplishes multiple goals but among them you get to hear your readers' thoughts and opinions.
HubSpot's blog tool has always allowed you to comment on blog posts, but with the latest feature update, you can now reply directly to your commenters. That means instead of replying to the entire thread with a follow-up to one person, you can now interact directly with one commenter up to 10 times!
Note, currently this feature is only available to COS blog customers.
Let's take a look and see how this works. Read below for commenting best practices in general for all blogs.
How to Set Up Threaded Comments Using HubSpot
Step 1:
Once you are logged into your HubSpot account, go to your Content Settings under the Content menu.
Step 2:
Click on Blog on the left hand side.
Step 3:
Click on Comments under Blog on the left hand side.
Step 4:
Designate how many levels of comments you would like. The default is four, but you can choose up to 10. This means that commenters will be able to interact back and forth on the same thread up to 10 times. Don't forget to click Save changes.
Good Commenting & Response Best Practice
No matter if you are using the COS Blog, CMS blog, or a third-party blog, commenting best practices are still the same. Blog comments are the discussion that follow your blog content, and it's wonderful if you can foster that conversation.
Here are some tips to create a successful commenting strategy:
1. Make sure someone on your team, your blogging manager, or you is set up to receive new comment notifications by email.
2. Make a habit to respond to all, or at least many of your comments. If you don't have the threading comment feature, use the person's name in your comment so the person knows your response is directed at him or her.
3. Use links to direct people to more specific resources that could help answer questions or give people more information.
4. If someone responds with a negative comment, respond thoughtfully and clearly -- don't delete it. This is your chance to respond, give some more information, and make your case.
5. Bonus: Encourage comments at the end of your post by asking a question.
Comments are a healthy and valuable extension of your blogging strategy. And no matter what, if you are dedicated to creating valuable blog content, the comments will naturally come!
Don't forget to share this post!
Related Articles
5 Ways to Promote Your New Blog Content
How to Approach Managing a Growing Business Blog
4 Elements of an Optimized Blog Template
10 Reasons Blogging Should be Part of Your 2018 Content Strategy
12 Tips for Writing a Conversational Blog Post
How to Build a Blog That Captures Leads [Customer Story]
Set up Your Blog Notifications in 3 Easy Steps
New: Updated Auto-Publish Feature For Social Inbox and HubSpot Blog
How to Spark Your Blog When You're the Only One Blogging [Customer Story]
How to Run Reports on Your Blog Leads