In today’s world, you have to find creative ways to attract visitors to your site and make a lasting impression fast — many businesses have turned to video as a solution. With video, you’re able to tell a story quickly while growing brand awareness. A story helps build a relationship with your leads and customers that also creates trust and delivers value. 

According to Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic. That's 15 times higher than what it was in 2017. It’s clear video is here to stay, so if you’re not investing in it yet, it’s time to get on board. If you have a Marketing Hub, Sales Hub, or Service Hub subscription at the Professional or Enterprise level, you can use HubSpot Video to add videos to your HubSpot content. 

Uploading a video and adding it to your content is a great place to start, but you can take it to another level by making sure they accurately depict your brand. With these three features, you can make your videos look on brand and set them up for lead generation.

1. Customize Video Style

What is it?

You can customize the styles applied to the video module on your layout to match your brand. 

How do I use it?

The style options vary depending on whether you're editing a video module on a page, a video module on an email, and a video player in a rich-text module. To read more about each option, check out this knowledge base document on adding video to your content.

Free Course: Getting Started with HubSpot Video Powered by Vidyard

Here are some of the settings you can customize: 

  • Color of play button, border, and background
  • Size of play button and border
  • Alignment and spacing
  • Size (your video is always responsive, but you can set a maximum width for the video)

Edit video menu with style options as described in text

2. Customize Video Details for Search Engines

What is it?

Customize your video details to give your content the best chance at getting surfaced in search engine results.

Within the content editor, you can update your video details. By editing these settings, you help search engines understand what your video is about. In HubSpot, you can customize the following: 

  • Thumbnail image: upload a JPG, PNG, or GIF file. This image may appear in a preview for your video in search engine results

  • File name: name your file

  • Title: write a short, descriptive title for your video

  • Description: write a brief description of your video to help search engines understand what your video is about

  • Meta tags: write a word or phrase to help search engines understand what your video is about

How do I use it?

To edit the video details in a video module, click the video on your page or email layout. In the left panel, scroll down to the Video details section and click Edit. A panel will appear on the right with all the edit options.

Edit video details menu with options as described in text

3. Add a CTA or Form Overlay to Video

What is it?

You can add a CTA or form before or after your video to encourage viewers to take another action, further their engagement with your business, or provide important information to get in touch. 

How do I use it?

To add an overlay to your video:

  • Within the content editor, click your video then click Edit.
  • In the Overlay section, select Call-to-action or Form.
  • Click Create CTA or form.
  • In the right panel, click Create new, then create your new overlay content.
Then, set the display time by selecting to show overlay content right before your video starts to play or right after your video finishes playing.

Overlay menu with options as described in text

With these three features, you can customize your video experience to match your brand and convert viewers to leads. 

Interested in learning more about HubSpot Video? Check out this course on Getting Started with HubSpot Video to see all the ways you can use videos in HubSpot. 

Originally published Nov 12, 2020 11:00:00 AM, updated November 12 2020