In fact, most of the image has been cropped out. Look at the original image I set as the featured image for the post:
At the risk of disrupting my adoring fans on LinkedIn by trying to share one of the most iconic scenes in movie history (in my opinion), I shared an image that was not optimally sized.
Believe it or not, this happens often.
After all, the above image looks pretty good on my desktop, so why wouldn’t it look good shared to Facebook?
Each social network has their own set of requirements, ratios, and rules for how images can be shared and whether you can swap them out for something else.
Here are the guidelines per social network.
Twitter has a 2:1 ratio and suggests a 1024 x 512 pixel image*.
*The 2:1 ratio is not quite accurate on Twitter’s iOS mobile app; images are cropped more significantly on the left and right borders and are displayed at a 1.75:1 ratio.
Facebook suggests a 1200 x 630 pixel image.
Google+ posts images at 345 x 195 pixels.
LinkedIn posts a thumbnail-sized image at 180 x 110 pixels.
You can drive yourself crazy trying to set up your pages and images per the above recommendations. Not only are the recommendations extremely different, but it's likely these rules may change in the future.
To make the situation more complicated, Facebook and Twitter don’t allow you to dictate the preview image. This is because these platforms generate the preview automatically after crawling the page. Don’t let that scare you away from social media, though. There's hope for us all.
There are ways you can safeguard yourself against the dreaded image crop, or no image being pulled at all. In fact, there's an optimal image size, ratio, and composition that works well with all the major social networks.
The Ideal Image Size and Ratio for Social Sharing
My new year’s gift to you is the ideal image size and ratio for social sharing.
While each social network has their own sizing specifications, our tests have shown that the measurements shown above work best as a “one size fits all” approach.
Thanks to wildly different restrictions by network, this may not be perfectly suited for each network specifically, but should more than do the trick as a happy medium to stick to when sharing content on social.
1600px by 900px provides us with a 16:9 width-to-height ratio that works well for Facebook and Twitter, while the "padding" on each side of the image (to ensure the subject of the photo is not on the very edge) also works for LinkedIn.
Just see for yourself:
By using images set to the above specifications, you can make sure your shared links on social are optimized across each platform.
So share boldly and fearlessly!
With these perfectly sized preview images, there’s nothing stopping you from creating appealing and eye catching social previews whenever your content is shared.