Inbound professionals everywhere are recognizing an important truth that Heraclitus is quoted to have said: "The only constant in life is change."
In just the past decade, the inbound space has not only emerged but shifted radically. And now we're amidst two more significant changes — content shock is grabbing hold and lead and customer interactions are transforming through the development of bots.
With this persistent and perpetual change, it's no wonder we rate our capabilities so harshly.
Isaac Moche wrote a fantastic piece highlighting the digital skills gap. In it he shares an alarming statistic that would stop any business professional in their tracks. Boston Consulting Group in partnership with Google conducted a study which asked 1,100 digital marketers to rank their skill set, and the average marketer ranked themselves a 57 out of 100.
"Being world-class is not easy," as George Thomas put it in his #INBOUND16 session titled, "How to be World-Class at HubSpot in 60 Days." During his presentation, George polled the room, which was at capacity, and asked the 500+ people, "Who thinks it's difficult to be world-class?" In response to this question, almost everybody in the room raised their hands. Then he asked: "Who in the room believes themselves to be world-class?" To this question, a few lonely hands were raised.
While some people can be especially self-critical, this number illuminates a more common theme — in today's information economy, one must always be learning.
Our goal at HubSpot Academy is to cre ate educational resources that help the inbound marketers and sales professionals of the world seamlessly navigate the changing digital landscape.
Why? Because when we learn more, we do more — and we become more.
One of the primary educational resources HubSpot Academy offers is online courses. These courses provide an essential foundation for an individual to grow from.
After becoming certified, we encourage our users to share how they, or their company, have benefited from the knowledge they've acquired through Academy's courses. The most common responses include success stories like these, where users are saying they've:
- Become more hirable. Regardless of whether someone is looking for their first job out of college or trying to make a career shift, the certification badges and certificates help candidates stand out in a competitive space.
- Gained actionable education, which supercharges their work, earning them a raise or promotion.
- Seen an evolution of skills as new business opportunities and innovations are formed.
- Become more confident in themselves and their work.
However, one of the areas we haven't discussed much but see happening in the digital space is integrating these courses.
When fused together, the course benefits are compounded. They lead to the expansions of a person's t-shaped skills, their capacity to strategize and execute with excellence, and new cross-disciplinary skills, thus turning an individual into a significant asset to any company.
Not sure where to start with pairing these courses for you or your team? Below you'll find different combinations of courses matched with knowledge, careers, and business growth to help you take your growth to the next level.
Inbound Marketing Strategy
Total time: 13 hours of classes, 4 hours and 15 minutes of exams.
Who it's for: Marketers who are looking to break into digital marketing, strengthen their knowledge, and boost their skills and resume.
What you'll walk away with: A holistic understanding of inbound, content marketing, and email marketing, as well as best practices you can apply today to start seeing an impact.
- Inbound Certification course
- Content Marketing Certification course
- Email Marketing Certification course
Are you a HubSpot customer? Take these courses:
- Inbound Certification course
- HubSpot Marketing Software Certification course
- Content Marketing Certification course
- Email Marketing Certification course
- HubSpot Contextual Marketing Certification course
Inbound Sales Strategy
Total time: 11 hours of classes, 4 hours of exams.
Who it's for: Sales professionals who are looking to adopt an inbound and consultative sales approach.
What you'll walk away with: A holistic overview of inbound businesses, sales, and email marketing. You'll also gain access to some wildly successful sales scripts in the Inbound Sales Certification course and tips on how to create emails that prospects are excited to answer.
- Inbound Certification course
- Inbound Sales Certification course
- Email Marketing Certification course
Inbound Sales Strategy + Execution
Total time: 13 hours of classes, 5 hours and 15 minutes of exams.
Who it's for: Sales professionals who are looking to adopt an inbound and consultative sales approach along with the ability to execute with excellence.
What you'll walk away with: Everything mentioned above, along with executed efforts in the HubSpot CRM and free sales tools.
- Inbound Certification course
- Inbound Sales Certification course
- HubSpot Sales Software Certification course
- Email Marketing Certification course
Growth Stack Strategy
Total time: 7.5 hours of classes, 2.5 hours of exams.
Who it's for: People who are or want to be focused on sales and marketing strategy.
What you'll walk away with: A holistic understanding of how inbound businesses operate and insights on how to align business teams around common goals, strategies, and processes to be more efficient.
Growth Strategy + Execution
Total time: 9.5 hours of classes, 3 hours and 45 minutes of exams.
Who it's for: People who are or want to be focused on sales and marketing, and those who want to take action on their newfound knowledge.
What you'll walk away with: The same knowledge mentioned above as well as a free CRM and set of sales tools to apply your knowledge.
- Inbound Certification course
- Inbound Sales Certification course
- HubSpot Sales Software Certification course
Mastery
Total time: 34.5 hours of classes, 10 hours and 15 minutes of exams.
Who it's for: Those seeking comprehensive knowledge of inbound, digital, and business growth.
What you'll walk away with: An understanding of the big-picture methodologies as well as the nitty-gritty tactics and actions necessary for a company or employee to be world-class.
- Inbound Certification course
- Content Marketing Certification course
- Email Marketing Certification course
- Inbound Sales Certification course
- HubSpot Sales Software Certification course
- Growth-Driven Design Certification course
- HubSpot Design Certification course
HubSpot User Mastery
Total time: 42.5 hours of classes, 13 hours and 45 minutes of exams.
Who it's for: HubSpot marketing users who have the free sales products, too.
What you'll walk away with: An understanding of the big-picture methodologies as well as the nitty-gritty tactics and actions necessary for a company or employee to be world-class.
- Inbound Certification course
- HubSpot Marketing Software Certification course
- Content Marketing Certification course
- Email Marketing Certification course
- Inbound Sales Certification course
- HubSpot Sales Software Certification course
- Growth-Driven Design Certification course
- HubSpot Design Certification course
- Contextual Marketing Certification course
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