<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Social Media Blog Posts

Learn how to market your business on Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Periscope, and more.

Marketing / May 6, 2014 Amazon Brings the Latest in Friction-Free Ecommerce with #AmazonCart
Amazon Brings the Latest in Friction-Free Ecommerce with #AmazonCart

By Ted Ammon

twitter-ecommerce-amazonAmazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-Click purchase option and Amazon Dash. They seem to understand buyers want instant gratification—or as close as we can get with ecommerce. They show this understanding yet again with #AmazonCart.

Read More
Marketing / May 6, 2014 Starbucks Owns Ecommerce Yet Again with Tweet-a-Coffee
Starbucks Owns Ecommerce Yet Again with Tweet-a-Coffee

By Morgan Jacobson

starbucks-twitter-paymentIt’s pretty safe to say no other company understands their buyers quite the way Starbucks does. They blaze their way forward in this age of technology, knowing consumers are either right there with them or just a few steps behind. They were one of the first to employ mobile apps, which in turn allowed them to develop a loyalty program that finally got rid of the punch cards once and for all. That mobile app also now accounts for more than 10% of in-store purchases, whether through gift cards or even payment by credit card.

Read More
Marketing / April 14, 2014 How Two National Brands Hijacked A Completely Unrelated National Event Without Being Cringeworthy
How Two National Brands Hijacked A Completely Unrelated National Event Without Being Cringeworthy

By Ted Ammon

ecommerce-event-marketingWhile millions of Americans tuned in to see the Kentucky Wildcats and UConn Huskies duke it out for the NCAA basketball championship game, another battle to the death was raging on Twitter. Beggin’ Strips reached right out and took a swipe at Tidy Cats with a little drawing with their prediction of the outcome. With this (incredibly ingenious) marketing move, Beggin’ Strips caught the attention of millions.

Read More
Marketing / March 31, 2014 Instagram: The Hottest Ecommerce Tool No One’s Using Yet
Instagram: The Hottest Ecommerce Tool No One’s Using Yet

By Ted Ammon

hot-pepperAs marketers, we always look for new ways to use old tricks. Social media has breathed new life into our work, especially in the ecommerce realm. With every hot new platform, we burn through the options and opportunities, use the tools until they lose their effectiveness, and then toss it aside on our way to something else. Facebook and Pinterest still generate

Read More
Marketing / February 17, 2014 How Social Login Could Turn Your Ecommerce Site Around
How Social Login Could Turn Your Ecommerce Site Around

By Ted Ammon

ecommerce-social-loginHigher conversions? Higher LTV? Why not? When providing a social login option, instead of requiring users to register before making purchases or saving items they like in a wish list, you allow them to log in through a social media account. We’ve discussed before that we think social login is an important aspect of ecommerce and mobile commerce for 2014, but we might not have explained why.

Read More
Marketing / February 5, 2014 Twitter Embraces Ecommerce To Monetize Traffic Beyond Ads
Twitter Embraces Ecommerce To Monetize Traffic Beyond Ads

By Gwen Betts

twitter-ecommerceMost social networks, even though they're fundamentally changing the way and scale in which people interact, still cling to the old idea of making money: Make something really cool, then interrupt it just enough with ads that people don't stop using your site entirely. MySpace was one extreme - so ad laden in its early days that it was almost unusable. Twitter, on the other hand, is going the other direction entirely.

Read More
Marketing / January 14, 2014 8 Examples of More Engaging Ecommerce Posts For Facebook
8 Examples of More Engaging Ecommerce Posts For Facebook

By Greg Wise

facebook-ecommerce-marketingA recent announcement from Facebook might just have some adverse effects on your ecommerce business. The company announced that a special algorithm will be used to determine which page announcements will be shown and at what time so that users always receive content that is relevant. If you’re expecting your ecommerce business page content to reach all of your followers’ timelines when you post, think again.

Read More
Marketing / January 13, 2014 What Target's Awesome Shop Teaches Us About Ecommerce Product Listings
What Target's Awesome Shop Teaches Us About Ecommerce Product Listings

By Ted Ammon

ecommerce-target-awesome-shopTarget’s new Awesome Shop is an experiment that hopes to build hype for particular projects through two separate methods. The first is Pinterest, making use of ecommerce’s darling social media platform. The second, offering even more social proof than even Pinterest can provide, is through organized customer reviews. So, how does the site work, and what benefits could it provide for Target outside of product hype?

Read More
Marketing / January 9, 2014 Social Media Shafted in This Year’s Holiday Spending?
Social Media Shafted in This Year’s Holiday Spending?

By Eric Phillips

ecommerce-social-mediaFor a few years now, social media has been the darling of ecommerce. Experts for inbound marketing suggest a well-rounded marketing plan that doesn’t include social is bound to fail. Reports regularly share how Pinterest and Facebook convert visitors to customers, or how Twitter builds a brand audience. So, what does it mean when the latest reports say social had no bearing on holiday sales?

Read More
Marketing / December 5, 2013 Why Ecommerce Marketers Shouldn't Ignore Polyvore
Why Ecommerce Marketers Shouldn't Ignore Polyvore

By Eric Phillips

polyvore-ecommerce-marketingWith Pinterest garnering so much attention lately, it’s easy to overlook some of the other tools out there that just might help your ecommerce endeavors. After all, every time we turn around, the big boys of social media are releasing one product or another to boost ecommerce. Along the way, one social media platform got pushed to the side, overshadowed, and ultimately ignored: Polyvore.

Read More
Marketing / November 26, 2013 4 Ways to Use Pinterest Place Pins for Your Ecommerce Site
4 Ways to Use Pinterest Place Pins for Your Ecommerce Site

By Morgan Jacobson

pinterest-ecommerce-adsPinterest recently introduced a new way to pin exciting things—the Place Pins. These allow people to mark cool spots both locally and around the globe, create travel itineraries, share fun facts about their hometowns, and just generally have some fun with Pinterest. As inbound marketing helps broad-reaching ecommerce companies develop more meaningful localized relationships, we think Place Pins could become a really interesting tool.

Read More
Marketing / November 15, 2013 6 Holiday Marketing Methods For Your Ecommerce Website
6 Holiday Marketing Methods For Your Ecommerce Website

By Eric Phillips

ecommerce-instagramThe holidays are right around the corner, with Thanksgiving, Black Friday, and Cyber Monday careening toward us at a pretty quick pace. You’ve probably checked your ecommerce site to make sure it’s ready for the influx of consumers, and maybe you’ve given your mobile sites the once over to ensure they’re ready to provide a smooth shopping experience for all. With the heavy-duty work out the way, what else can you do to drive traffic toward your site and influence visitors to make a purchase? Read More
Marketing / November 11, 2013 3 Methods for Recovering Abandoned Carts Without Email
3 Methods for Recovering Abandoned Carts Without Email

By Ted Ammon

ecommerce-email-overloadWith abandoned shopping cart rates so high, ecommerce sites often struggle to bring those wayward shoppers back into the fold. We’ve covered email techniques for recovering abandoned carts, but what if you don't have email addresses or the email tactics aren’t working? Other options do exist, but as with email, there are always some drawbacks. Let’s consider three other methods for recovering abandoned carts.

Read More
Marketing / October 30, 2013 4 Major Ways to Boost Your Ecommerce Exposure by Using Facebook
4 Major Ways to Boost Your Ecommerce Exposure by Using Facebook

By Ted Ammon

small_6499908569The marketing world as we know it changed forever with the emergence of Facebook as a tool for ecommerce marketers to communicate -- in real time and in two directions -- with their customers. With roughly 1/8th of the entire world's population using Facebook, according to Statistic Brain, it's time to get over thinking that you're customers aren't social. When you think of these numbers in relation to your business, just know that close to 71% of all social media users are more likely to buy something from a business they follow online.

Read More
Marketing / October 25, 2013 The Anatomy of An Epic Congratulatory Ecommerce Email
The Anatomy of An Epic Congratulatory Ecommerce Email

By Eric Phillips

The Boston Red Sox are in the World Series of Major League Baseball. Since HubSpot is a Boston-based company, this is big news here. The excitement is palpable! Inbound ecommerce marketers know that getting to know and tailoring your messaging to what matters to your audience is key to profitable relationships. Let's dissect how City Sports, a sports retail store that sells online and in 23 locations around the country, executed this beautifully.

Read More
Marketing / October 17, 2013 Using Pinterest Ads in Your Ecommerce Marketing
Using Pinterest Ads in Your Ecommerce Marketing

By Jennifer Barry

pinterest-ecommerce-adsCompelling statistics show us Pinterest, is the little social media platform that could. Still often dismissed out of hand as a place to gather recipes and get ideas for bathroom redecoration, Pinterest is changing the game one pin at a time. With over 70 million users, half a million of which are businesses, Pinterest is actually a pretty heavy hitter in the ecommerce department. In fact, this infographic from Gigya shows that Pinterest enjoys 41% of all ecommerce shares

Read More
Marketing / October 3, 2013 5 Ecommerce Marketing Reasons You’ll Regret Ignoring Pinterest
5 Ecommerce Marketing Reasons You’ll Regret Ignoring Pinterest

By Jennifer Barry

pinterest-ecommerce

The Social Media Platform Takes eCommerce’s Center Stage

Seems like just yesterday that we were all debating whether we were going to hop on this "Pinterest" bandwagon, but surprisingly Pinterest has already been around for 3.5 years, with its 4th birthday coming in March 2014. While it may not seem that long to the average person, Pinterest has generated over 70 million users and during this time, half a million of which are business accounts. Don’t have a Pinterest business account, but wonder what all the hype is about? Have you been fence-sitting on whether or not to dive fully into a Pinterest presence? Hopefully this article will fix that.

Pinterest is here to stay -- and arguably a much better social media than ones we've invested in the past. Also, since it's essentially a massive site of manually curated things people want sold to them (whether it's physical products or travel packages to faraway places) the potential for leveraging Pinterest for ecommerce is only growing.

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments
subscribe to hubspot's marketing blog