Facebook has been a gold mine of quality referral traffic for retailers. Not only Facebook has sent friend traffic to e-commerce stores in volumes, this traffic has converted at a high rate boosting retailers’ profits. Social actions of Likes, Shares through Facebook is also providing SEO benefit for retailers.
However in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits. Accumulation of fake Likes is further hampering the reach and engagement, turning Facebook into a minefield for retailers. Facebook is being accused ... Read More