Keyword research is a long-standing practice that helps companies rank or appear in search engine results by assessing a certain term’s value. In doing so, the idea is that web pages can be optimized using certain terminology, and ultimately, appear in the first few pages of search engine results.
Essentially, each term or phrase that is used to search the web has a set of data attached to it, which is tracked by search engine companies such as Google, Bing, and Yahoo.
This data provides marketers with valuable information, like the amount of times that a word or phrase is searched each month and/or the amount of competition associated with the term for example.
When used correctly, there is no doubt that keyword research is beneficial for brands. However, keyword research is truly easier said than done, especially with constant change throughout the industry, advancement in technology, and an ever-evolving market. Quite frankly, it can be EXHAUSTING!
So, as promised, here’s a list of 25 things that have personally yielded an eye twitch or two. Here goes!
"They say SEO is a numbers game… so can I have your number?"
"I just took a mental picture of you and gave it some really naughty ALT tags"
And, of course, a few things we LOVE about keyword research….
1) Your vocabulary cultivates, and you perpetually acknowledge that there are multifarious substitutes for respective vernacular. (Original sentence: Your vocabulary grows, and you realize that there are so many different ways to say various words).
2) You can get some really great editorial calendar inspiration from keyword research.
3) A keyword helps to ground web page copy and keep it focused on one subject.
4) The data provided before and after keyword research gives actual quantitative points for measurement.
5) Keyword research provides the perfect opportunity to revisit your personas, and really get to know your customer. You need to know what questions they have and what problems they are looking to solve, don’t you?