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Marketing / October 31, 2014 To Auto-Publish or Not to Auto-Publish on Social Media. That Is the Question
To Auto-Publish or Not to Auto-Publish on Social Media. That Is the Question

By Jacquelyn Beckner

181633505Should you schedule posts or post organically? We have this conversation about once a month in our office.

There are pros and cons for both, and ultimately we always end at the same point. Scheduling works, but there needs to be a balance.

Confession: My name is Jacquelyn and I used to be an auto-poster

Let me clarify, the pre-NOWMG Jacquelyn was an auto-poster. I’ve seen the error of my ways. We’ve all seen them, you can spot an auto-poster a mile away.

You load up your HubSpot, HootSuite, or  Read More

Marketing / October 16, 2014 5 Tired Marketing Trends to Lay to Rest in 2014
5 Tired Marketing Trends to Lay to Rest in 2014

By Amber Cebull

167449681As the year comes closer to an end and we reassess our business budgets, we are, with any luck, tailoring our approach to what is most effective for our brand. If it didn’t yielded sales, it’s likely time to say goodbye to some of the less successful campaigns and strategies.

If you haven’t taken the time to explore which marketing tactics aren’t working for you or (gasp!) still don’t have a marketing budget or strategy, fear not. I’ve compiled this list of 5 tired marketing trends to lay to rest in 2014.

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Marketing / October 6, 2014 What Social Media Channel Are You? [Quiz]
What Social Media Channel Are You? [Quiz]

By Allison Gibbs

178089842What does your personality say about the kind of social media user you are? Some personalities just seem to fit a particular social media channel. Love to do DIY projects and collect inspiring magazine photos? You’re so Pinterest!

Take this quiz to find out what social media channel you are, and share the results with the world. You might be surprised to find that you’re more Instagram than you thought!

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Marketing / September 4, 2014 7 Serious Business and Legal Risks of B2B Social Media Marketing
7 Serious Business and Legal Risks of B2B Social Media Marketing

By Ed Marsh

social-hookAs a marketer, you love social media. It’s a prayer answered! The ability to economically reach groups with shared interests and passions is amazing.  And then the opportunity to dialog with them, often casually, is unique.

That’s why social media is so integral to inbound marketing - from traffic, conversion and revenue metrics directly attributable to social media, to the importance of sharing options for readers and visitors, social platforms permeate many phases of an inbound approach.

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Marketing / August 23, 2014 A Cynic's Guide to Writing a Twitter Bio
A Cynic's Guide to Writing a Twitter Bio

By Emily Winsauer

178374803I’m usually an upbeat, enthusiastic person, but researching this post brought out my inner cynic in a big way.

Is that really such a surprise? Most advice on writing a Twitter bio centers on showing off your individuality and complexity in just the right way to get more Twitter followers.

If you read 15-20 blog posts on that topic, you can start to feel a little icky about social media and humanity in general.

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Marketing / August 21, 2014 6 Tips to Help You Generate More Leads on Social Media
6 Tips to Help You Generate More Leads on Social Media

By Mike Klevorn

178742843Only a few years ago, social media was a task reserved for the intern-- but who in their right mind would do that today?

That’s because social media now plays a much more important role for business growth. For one, it offers a lifeline to generating and nurturing leads on their way to making a purchase.

Some of the largest companies put major stock in the ability to fill the sales pipeline through social media and you can too.

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Marketing / August 7, 2014 3 Ways to Improve Your Social Media Marketing With Twitter's Organic Analytics
3 Ways to Improve Your Social Media Marketing With Twitter's Organic Analytics

By Alex Sobal

466467985Do you ever get frustrated by the lack of organic analytics available for your Twitter account? Sure you can track follower growth, retweets and favorites, and even the number of clicks each Tweet receives using a social monitoring tool, but that only scratches the surface as far as everything marketers want to know – especially when you compare it to Facebook’s robust Page Insights.

Whereas Facebook gives you a detailed look at each post’s reach and engagement, total Page visits, optimal publishing times, and even a demographic breakdown of your fans, Twitter has really only offered it’s users the bare-bones metrics mentioned above. That is, until now.

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Marketing / July 25, 2014 3 Simple Tactics That Build Social Engagement and Foster Lead Generation
3 Simple Tactics That Build Social Engagement and Foster Lead Generation

By Devesh Panchwagh

78817809You may not know it just yet, but your social media followers have been checking you out. Well, not you in particular, but your company.

They’ve been commenting on statuses, giving the thumbs up to articles that are being posted, and heck, they’re even sharing these articles with their friends, colleagues, and even complete strangers (you know you have few of those followers on your Twitter feeds).

But are you showing them some love, too? Are you responding to their comments or starting conversations with them, whether those conversations are online or offline? If you are shaking your head no at this point, you are missing out on the love fest.

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Marketing / July 24, 2014 Wait, Social Media Can be Used at Every Stage of the Sales Process?
Wait, Social Media Can be Used at Every Stage of the Sales Process?

By Alisa Meredith

social-media-sales-funnelYou remember that prospect who said they’d revisit your product or service “after the holidays” “after vacation” “as soon as (insert bogus excuse here)?”

You call and email and get nothing, but you think it’s more a matter of their busy schedule than a lack of interest. Is there anything else you can do short of showing up at their office ready to serenade?

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Marketing / July 17, 2014 4 Little Changes That Will Make a Big Difference With Your LinkedIn Profile
4 Little Changes That Will Make a Big Difference With Your LinkedIn Profile

By Bethany Handy

459076427First there was Facebook—well, first there was MySpace, but no one talks about that—and it was all the rage, and then came Twitter. Suddenly Google+ burst onto the scene, and many claimed it would end Facebook. It didn't. Awkward. Now there's Tumblr and Pinterest? Help, I forgot my password! And should I separate my personal and professional accounts?!

Managing social media is a maddening mess. Some swear by these websites; others swear by those websites. Some thrive, some fade, and others we're stuck with, for better or worse. LinkedIn is the surest social media bet. Keep calm and check out our tips for improving your LinkedIn profile.

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Marketing / July 16, 2014 How to Manage Twitter in 15 Minutes a Day
How to Manage Twitter in 15 Minutes a Day

By Olivia Perek

485270745Woah, woah, woah, slow down there.

I know, it’s hard to slow down in this fast-paced world we live in. As a marketing professional, you’re always on the go; whether you’re in meetings, neck deep in content creation or compiling data with aligning reports. So how are you supposed to effectively manage your company’s social media channels?

Managing your company’s social media presence can be overwhelming, time-consuming and elaborate. It’s not an easy job, in other words. But it can be - if you have the right tools and strategies.

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Marketing / July 15, 2014 7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing
7 Pinnable Pinterest Pins On How to Do Effective Pinterest Marketing

By Ericka Lewis

489041979With over 70 million users on Pinterest, this popular social platform has become a smart way to attract new customers. However, wherever the masses are other businesses are sure to follow.

The question you should be asking yourself is how can I stand out? Use the following actionable tips to create the most pin-worthy pins.

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Marketing / June 20, 2014 8 Likeable Ways to Get More Likes On Facebook
8 Likeable Ways to Get More Likes On Facebook

By Olivia Perek

176380839Years, months or weeks ago you created a Facebook Business Page because someone told you to. They said you’re crazy if you’re not on Facebook, right? Facebook is one of the best things to happen since sliced bread...or something like that.

So, you’re on Facebook. Congratulations!

How many followers do you have? 74? Eek! (If you could see my face right now, I’m cringing.)

But wait! Before you go and get discouraged, let me tell you: Been there, done that. New Breed Marketing started from nothing on Facebook and now we have an average monthly growth of 40%.

Read More
Marketing / May 15, 2014 10 Things Great Marketers Do Every Day
10 Things Great Marketers Do Every Day

By Kelly Kranz

wake_upBeing a marketer is pretty sweet, but this doesn’t mean it comes easy. We've got a lot on our plates, such as campaigns, goals, budgets and priorities. Not to mention our need to be constantly creative, hard working, agile and persistent.

But even with all the factors working against us, we still have the gusto to prevail by doing a handful of great things habitually. So what does that entail? Here are 10 things that great marketers do everyday.

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Marketing / May 1, 2014 7 Tools, Tips and Tricks to Make Your Marketing Job Suck Less
7 Tools, Tips and Tricks to Make Your Marketing Job Suck Less

By Laura Hogan

177714845Throughout my entire professional career, I’ve been a marketer. Other than odd jobs throughout high school and college, that’s all I’ve ever been. Needless to say, I like marketing and my job doesn’t really suck. In fact I thoroughly enjoy being the marketing manager for OverGo Studio.

But bad days still roll around, unproductive moods strike, and even the smallest tasks become overwhelming. Fortunately I have an arsenal of tools that make those things suck a lot less. The main tool I use is my amazing team that I can lean on for advice, ideas, back up, and suggestions.

But other than a great team, we have some hacks, mindsets, and apps to use that alleviate some of the suckiness for all the marketers in the world. So let’s dig in!

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Marketing / April 29, 2014 7 Questions to Ask When Planning an Earned Media Strategy
7 Questions to Ask When Planning an Earned Media Strategy

By Holly Hammond

160910423Earned media strategies are the bread and butter of effective content promotion, and creating and promoting a successful piece of content comes with a lot of work.

If you fail to construct a solid strategy, your content may miss the mark—and more importantly, it may miss your audience all together. But how can you be sure you’ve built a foolproof strategy? Before working on your next campaign, ask yourself these seven questions.

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Marketing / April 22, 2014 6 Simple Growth-Hacking Tips & Tricks to Build Your Twitter Following
6 Simple Growth-Hacking Tips & Tricks to Build Your Twitter Following

By Jesse Mawhinney

180442738Unless you are a red carpet celebrity or a mega brand, creating a Twitter profile is certainly not a case of “build it and they will come”. Organically attracting a large following on social media tends to be a bit of a slow burn.

There has been a lot of talk lately within the startup marketing community about “Growth Hacking”. As Twitter Product Manager Paul Rosania describes it, the job of a growth hacker is to try “a lot of ideas, ruthlessly optimizing successes and quickly discarding dead ends.” There is no one thing they do to achieve growth.

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Marketing / April 21, 2014 11 Incredibly Useful LinkedIn Features You Might Not be Using
11 Incredibly Useful LinkedIn Features You Might Not be Using

By Andrea Brinkman

122584470We often hear marketing and sales reps expressing their love / hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals?

If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, grow your sales leads and ultimately, grow your business.

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Marketing / April 17, 2014 5 LinkedIn Company Pages You Should Copy. Right Now.
5 LinkedIn Company Pages You Should Copy. Right Now.

By Ben Wachtel

460413491They say imitation is the sincerest form of flattery, and unless it's a very sarcastic impression of your company's CEO, that's probably accurate.

It's very hard to have an interesting LinkedIn company page because the social media network is so business-oriented. Everyone on LinkedIn is there for a reason, which usually involves networking, looking for a job, or learning something new.

Read More
Marketing / April 16, 2014 6 Outstanding Facebook Business Pages (and Why They’re Awesome)
6 Outstanding Facebook Business Pages (and Why They’re Awesome)

By Olivia Perek

179693002Facebook has become the largest social network in the world with over 500 million active users. Think about it this way: the United States alone has a population of nearly 300 million people, so there are almost twice as many Facebook users as there are people living in the United States. That’s a lot of people on Facebook.

With that huge network of people, as marketers we’re presented with an endless opportunity to drive quality traffic to our website, prospect for new leads, connect with new customers, and further relationships with current clients.

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Marketing / April 15, 2014 10 Quick Tips to Help You Write a Kick Ass Twitter Bio
10 Quick Tips to Help You Write a Kick Ass Twitter Bio

By Bethany Handy

94488043Whether you're a business executive in a large corporate environment, the CEO of a rising star company or a solopreneur wanting to grow your first startup, you wouldn't dare to skimp on your resume. In fact, many hire professionals to write their resumes... it's that important.

Yet most Twitter users completely neglect their "twesumes", or Twitter bios. Nearly 650 million people actively use Twitter on a regular basis. In a sea of Twitter users, it's important that you do everything you can to stand out from the crowd and catch people's attention.

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Marketing / April 11, 2014 Stop Planning and Start Doing: 4 Inbound Marketing Pitfalls to Avoid
Stop Planning and Start Doing: 4 Inbound Marketing Pitfalls to Avoid

By Eunice Earl David

464988433It is a truth universally acknowledged, that in most things, planning is easier than doing. 

Congratulations, you’ve made the brilliant choice to pursue your marketing efforts, inbound style. Are you excited? You should be! You’re about to break barriers and dominate your industry.

But is your excitement getting in the way of decision-making and ultimately, actions? Don’t worry, it happens even to the best of us. Here are four areas where you might find yourself stuck and how to push yourself to get going.

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Marketing / April 3, 2014 How to Do HubSpot (Without HubSpot)
How to Do HubSpot (Without HubSpot)

By Carly Stec

look-maThere's nothing like the convenience of having everything in one place.

If I have errands to run on a rainy Sunday, I'm not looking to travel all over creation.

Knowing that my Netflix is calling my name back at home, I often times stop at the convenience store down the street and pick up everything on my list in one shot. It's as simple as that.

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Marketing / April 1, 2014 4 Signs Your Marketing Strategy Needs an Overhaul
4 Signs Your Marketing Strategy Needs an Overhaul

By Annie Zelm

86534141When you drive a car that’s almost 10 years old and is approaching the 150,000-mile mark, you’re constantly watching for signs of poor performance. You don’t wonder if something will go wrong — you know it’s just a matter of when and how much it will cost to fix.

My car has failed on several occasions, but usually not without warning. There’s a glaring “check engine” light, a shaking steering column, a loud clunking sound (or, with my luck, all three.) 

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Marketing / March 31, 2014 How to Play in the Social Media Big Leagues: Stats From 27 All-Stars
How to Play in the Social Media Big Leagues: Stats From 27 All-Stars

By Chad Pollitt

dr-image2Despite the uncooperative weather, spring has sprung and Opening Day is here! Whether you worship at the temple of Fenway or serve constant penance for the Cubs of Everlasting Sorrow in Chicago, baseball fans everywhere are grateful for the start of the season.

Working in social media can be like playing baseball: you need the right lineup, an audience that loves you, and an intimate knowledge of the rules to win. But like baseball, not all aspiring social media pros will make it to the big leagues. Social media marketing is still a relatively young field.

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Marketing / March 17, 2014 The Ultimate Marketing Automation Cheat-sheet
The Ultimate Marketing Automation Cheat-sheet

By Alisa Meredith

marketing-automation-cheatsheetWhat IS Marketing Automation? According to HubSpot, “… marketing automation is software and tactics that allow companies to … nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.”

Effective marketing automation generates new revenue, new leads and provides an excellent return on the investment made. It also saves marketers’ time as many formerly tedious processes are well, automated!

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Marketing / March 14, 2014 How to Create a Comprehensive Inbound Marketing Plan
How to Create a Comprehensive Inbound Marketing Plan

By Jesse Mawhinney

179693799Folks who live and breath inbound marketing are all too familiar with the complexities involved in formulating a full-fledged inbound marketing strategy.

Inbound marketing demands that you be more than a jack-of-all-trades handyman. Instead, you need to be a pro at dozens of specific skills - content writing, search engine optimization, social media, website design, conversion rate optimization, pay-per-click, email marketing, the list goes on.

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Marketing / March 13, 2014 How to Integrate Facebook’s New Ad Platform With Your Inbound Marketing Efforts
How to Integrate Facebook’s New Ad Platform With Your Inbound Marketing Efforts

By Andrew Dymski

176522251Smart inbound marketers plan their content around inbound marketing campaigns. There are three key elements to an inbound marketing campaign: a beginning date, an end date, and a goal. With these three elements in place, you can measure the effectiveness of your inbound marketing efforts.

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Marketing / March 7, 2014 Gut-Check Time! 4 Signs Social Media Isn't Right for Your Business
Gut-Check Time! 4 Signs Social Media Isn't Right for Your Business

By Laura Hogan

458405959So you read an article one time from that one website and the author told you that this new social media site was the ultimate lead generating machine.

Then you ran (not literally, of course) over to that social media site and created an account. You spent about ten or so hours digging into what that site had to offer, maybe sent out some cool posts, connected with a few people, and generally just wasted a bunch of time.

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Marketing / February 4, 2014 7 Types of Twitter Users You Need to Unfollow. Now.
7 Types of Twitter Users You Need to Unfollow. Now.

By Alisa Meredith

Top_7_Twitter_Accounts_to_Unfollow_TodayIf a visit to your Twitter stream leaves you overwhelmed, underwhelmed, annoyed, frustrated or otherwise uninspired, it’s time to start lopping off followers.

If you mindlessly follow every person who follows you or are still (gasp!) using a program that automatically follows back all the people who follow you, you are likely dealing with a huge amount of Twitter deadweight.

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Marketing / January 29, 2014 Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up?
Non-Branded Content Sites: Tasteful Tactic or Covert Cover-up?

By Brianne Rush

coverupBrands as publishers: This movement has basically promised to save brands, journalists and marketers alike, and with so many companies jumping on board, it's transformed from a trend to a survival tactic.

From Red Bull’s Red Bulletin to OPEN Forum by American Express, brands are shouting from digital rooftops that they have useful or entertaining content for their readers, all of which is perfectly aligned with the brands’ agendas.

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Marketing / January 15, 2014 4 Ridiculous Arguments Against Social Media Marketing From the C-Suite (and How to Respond)
4 Ridiculous Arguments Against Social Media Marketing From the C-Suite (and How to Respond)

By Sam Lowe

160556312Picture this scenario: You’re sitting in a chair in front of your boss’s desk, eager to pitch your idea of using social media to engage prospects and market your brand.

The only thing standing in the way of the idea seeing the light of day is the person in front of you – a hardened executive whose facial expression says she can’t wait to say “no.” Your palms are sweating as you realize you’re not prepared to defend your position.

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Marketing / January 7, 2014 5 Marketing Trends to Look for in 2014
5 Marketing Trends to Look for in 2014

By Scott Meyer

80614811This post originally appeared on the 9Clouds Inbound Marketing blog. To read more content from 9Clouds, be sure to subscribe to their updates.

In the new film Nebraska, the main character Woody Grant is nearing the end of his life and is found walking across Montana. When his son finds him, he asks the obvious question: "what are you doing?" Grant responds: "Heading to Nebraska to collect a $1 million sweepstakes that came in the mail."

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