At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven and social media-loving company, we’d like to set the record straight: Social media is here to stay.
So we’ve combed through some of the hottest new social media research -- including the new 2013 State of Inbound Marketing Report -- to highlight some of the freshest stats that reveal the truth about the current state of social media marketing. Whether you plan to use these stats to inspire your company’s next marketing campaign, convince your CEO to increase your social media marketing budget, or simply justify your current inbound marketing activities, these 18 social media marketing stats are for you.
18 Brand-Spanking New Social Media Marketing Stats