Alisa Meredith

Alisa Meredith is a seasoned product marketing leader, content strategist, and former agency founder with more than 20 years of experience helping B2B SaaS companies grow through storytelling, customer insight, and smart strategy. Currently a Senior Product Marketing Manager at Semrush, she leads competitive intelligence initiatives and works cross-functionally to refine positioning, buyer personas, and messaging. Previously, she scaled product operations and led go-to-market strategies at Tailwind and ran a HubSpot partner agency specializing in inbound and Pinterest marketing. Alisa is a Certified Product Marketing Manager through the Product Marketing Alliance, holds multiple certifications from HubSpot Academy, and earned a Digital Marketing Mini MBA from Rutgers Business School. Known for her empathetic leadership, deep industry knowledge, and witty on-camera presence, she brings a unique human touch to her work—and to her two spoiled office dogs, who often join her for tea breaks.