Ari Echt-Wilson

Ari Echt-Wilson is a Senior Team Manager at HubSpot, where she leads a global team focused on scaling automation and email marketing experiences that help prospects seamlessly convert—whether through e-commerce or sales-led journeys. With deep experience in growth, demand gen, and conversational marketing, Ari has played a key role in launching and growing HubSpot's Starter Customer Platform and expanding reach across the very small business segment. A Stanford graduate, Ari brings a thoughtful, experiment-driven approach to marketing, shaped by a passion for storytelling, data, and impact. She currently lives in France, where she’s learning French and enjoying life by the lake.