We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Minutes later, the sales rep reaching out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from ... Read More
By Dan Hecht
Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that many companies make products that are just plain boring -- but just because a product may be dull doesn't mean its marketing has to be.
But how do dull companies create content that gets so much attention?Read More
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