Dan Slagen

16 of the Best Examples of Mobile-Friendly Website Design

Marketing  | 11 min read

Smart Fixes for Your Most Troublesome Sales and Marketing Rifts

Marketing  | 10 min read

Your 12-Point Checklist for Mobile-Optimized Landing Pages

Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come? Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after...

Marketing  | 4 min read

Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

When it comes to pay-per-click (PPC) ads, Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks.

Marketing  | 4 min read

How to Calculate Whether That Trade Show Was Worth the Investment

Marketing  | 4 min read

Simple Step-by-Step Instructions for Setting Up a Facebook Ad Campaign

Marketing  | 5 min read

Who's REALLY at Fault for GM's Facebook Ad Failure?

Marketing  | 10 min read

A Simple Guide to Measuring Facebook Ad ROI

Marketing  | 4 min read

The Pros & Cons of Twitter Advertising for Small Business

Marketing  | 5 min read

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Marketing  | 9 min read

How to Distinguish Between PPC Pros and PPC Posers

Marketing  | 7 min read

How to Set Up Google AdWords Express in 4 Simple Steps

As we discussed yesterday, Google recently released Google AdWords Express for local marketers. This program allows local businesses to set up an AdWords account in minutes, and start advertising to their target markets through Google local...

Marketing  | 5 min read

Google AdWords Express: The Pros and Cons

Marketing  | 4 min read

How to Easily Master PPC Through Relevancy

Let's do some quick math. PPC + Inbound Marketing = Relevancy. Furthermore, Relevancy = Sales. Paid search can be difficult, but it doesn't have to be if you adhere to the basic principles of inbound marketing. Being relevant can also be di...

Marketing  | 4 min read