Kyle Lacy

Kyle Lacy is Head of Marketing Strategy for OpenView, a venture capital firm based in Boston. His team is tasked with creating and distributing content that helps drive digital marketing and sales success in companies all over the world. Before joining OpenView, Kyle led the global content marketing team at ExactTarget and the Salesforce Marketing Cloud managing content in 5 countries and over $15M in pipeline a quarter. He is also the author of three books, Twitter Marketing for Dummies, Social CRM for Dummies and Branding Yourself.