Matt Hertig

Matt Hertig is the Chief Executive Officer, Chief Technology Officer and Co-Founder of Alight Analytics, an independent marketing analytics firm founded in 2007 in Kansas City, Missouri. Under his leadership, Alight developed the world’s first marketing data management platform, ChannelMix, establishing Alight Analytics at the cutting edge of multi-channel marketing data aggregation. Prior to founding Alight Analytics, Matt built an extensive background in CRM, database marketing, web strategy and business intelligence by serving as an executive leading multi-million dollar database marketing systems and multi-channel marketing strategies at companies such as AMC Theatres, American Century Investments and Payless ShoeSource.