Melissa Miller

Does the Word 'Free' Affect Email Deliverability & Click-Through Rates? [A/B Test]

Marketing  | 3 min read

The Email Campaign You Need to Clean Your List & Re-Engage Subscribers

Marketing  | 5 min read

The Recipe for Long-Term Social Media Marketing Success

Marketing  | 6 min read

How to Decide Between a Dedicated or Shared IP for Email Marketing

Marketing  | 4 min read

Inbound Leads Cost 61% Less Than Outbound [New Data]

Marketing  | 2 min read

20 Fresh Stats About the State of Inbound Marketing in 2012

Marketing  | 3 min read

Business Blogging Up 17 Percentage Points in 2 Years [New Data]

HubSpot's latest State of Inbound Marketing study revealed a remarkable trend about business blogging : From 2009 to 2012, the percentage of respondents with a company blog grew from 48% to 62%.  

Marketing  | 1 min read

5 Tricks for Generating Traffic When Nobody's at Work

Marketing  | 5 min read

Romney Dominates Competition in Republican Marketing Race [INFOGRAPHIC]

Marketing Grader is finally here! With the launch of this revolutionary free tool, we decided to use it to evaluate how the Republican presidential candidates stack up against each other in terms of their marketing prowess.

Marketing  | 2 min read

3 Reasons to Practice Good Email List Hygiene

Marketing  | 2 min read

43% of Twitter Users Access Twitter From a Mobile Phone [Data]

The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down. And where inbound marketing is concerned, some of the key mobile data centers around how people are using their phones to access content and ...

Marketing  | 2 min read

76% of Businesses Use Email for Event Marketing [New Data]

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats, an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more th...

Marketing  | 2 min read

The Majority of Email Conversions Take Place on Day 1 [Data]

Email marketing optimization is an exercise in understanding your audience and leveraging the data you can collect on them. Most email software provides you with metrics like open rate and click-through rate, but with some advanced tools, y...

Marketing  | 2 min read

The Key Ingredient to Automating Lead Generation [Data]

If your website isn't generating the volume of leads you'd like, one of the first questions you should ask yourself is, "How many landing pages does our website have?" If you can count the number of landing pages on one hand, then you shoul...

Marketing  | 2 min read

How Facebook Factors Into Lead Generation [Data]

The results are in! HubSpot's latest research takes a look at real data from 4,000 businesses -- all HubSpot customers -- and reveals how they successfully generate traffic and leads.

Marketing  | 2 min read

What Chris Brogan and Madonna Have in Common

This blog post is based off of David Garland’s interview with Chris Brogan on his HubSpot sponsored web series “The Rise to the Top.” You can watch the full interview below. HubSpot is all about helping small and medium sized businesses. We...

Marketing  | 4 min read

4 Reasons for Marketers to Love Pivot Tables [Excel Tricks]

If you're an inbound marketer, chances are you have lots of data to analyze and you base your most important decisions on quantitative measures. In this blog series, I discuss some the most useful tools and tricks for analyzing your data in...

Marketing  | 3 min read

Study: LinkedIn Is More Effective for B2B Companies

The latest findings from HubSpot's 2011 State of Inbound Marketing report show that the effectiveness of particular social media channels varies according to the type of business.

Marketing  | 2 min read

Inbound Leads Cost 62% Less than Outbound [New Data]

HubSpot's latest 2011 " State of Inbound Marketing " report is now available for download. The report is based on data from a recent survey of 644 professionals familiar with their business’ marketing strategy.

Marketing  | 2 min read

Understanding Viral Growth [Marketing Math]

Wouldn’t it be great if you could spend less money and time on marketing and sales, and still get tons of new customers? Some businesses have figured out a way to do this.  Companies like Skype, Dropbox and Google have figured out that they...

Marketing  | 3 min read