bread and butter If your website isn't generating the volume of leads you'd like, one of the first questions you should ask yourself is, "How many landing pages does our website have?" If you can count the number of landing pages on one hand, then you should definitely consider building more .

Landing pages are the bread and butter of lead gen. It sounds like an obvious point, but some businesses don't understand the magnitude of the relationship between the number of landing pages they have and the volume of new leads they get. Before you start building new pages and offers, you're probably wondering, "How many more leads could I be generating each month if I built X new landing pages?"

In a recent study, HubSpot looked at the websites of 4,000 real businesses and identified the correlation between the number of landing pages and volume of leads they generated each month. The data show that it’s not only important to have landing pages; it’s important to have many landing pages.

  • Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages.
  • Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages.
landing pages and leads correlation resized 600

Although this data shows strong correlation but not necessarily causation, it is worth noting the magnitude of this trend and that it supports the logic that having more targeted offers will result in more leads each month without any additional effort. The more landing pages you have on your site, the more opportunities visitors will have to convert on you website. The research also showed that this was true for both B2B and B2C businesses .

How many landing pages do you have on your website? Have you noticed this trend yourself? 

Photo Credit: London Chow


Originally published Jul 18, 2011 1:11:00 PM, updated July 28 2017

Topics:

Lead Generation