Mike Volpe

Why a Social Media Policy Is Stupid

(This is an opinion piece. Feel free to debate in the comments.) And over the past couple years there has been a lot of discussion and writing in marketing blogs about it: David Meerman Scott has written about the Department of Defense's po...

Marketing  | 3 min read

Over 50 Marketing Charts and Graphs from Original Research

It's no secret at HubSpot that we love marketing data, and believe that data helps all of us make better decisions for marketing and for our business.  We publish tons of marketing reports, many of which are based on original research that ...

Marketing  | 1 min read

ReTweet This to Win Apple iPad: 7 Tips to Get More ReTweets

We all know content that spreads helps attract more people to your business, and a major way that content spreads on Twitter is through ReTweets (learn more about ReTweets on this free webinar).  Here are a number of things you can do to ha...

Marketing  | 2 min read

Win a Free MacBook Laptop Using Google Buzz

Update: Congratulations to the winner Leslie Jones.

Marketing  | 2 min read

Marketing Tips for Using Google Buzz

Yesterday Google announced a new social media service called Google Buzz. This new service combines a number of different social media tools into one: (a) friends, commenting and rich media (photos, videos) like Facebook, plus (b) simple, p...

Marketing  | 4 min read

Why Most Website Redesigns Have a Half-Life

Half-life is the period of time it takes for a substance undergoing decay to decrease by half, and is especially used when talking about radioactive decay. 

Marketing  | 2 min read

Buy a Cute Teddy Bear with a Side of Junk Mail

Direct marketing pros will know this, but did you know that pretty much anytime you buy something through a catalog (and most of the time online as well), your name goes into a database to be bought and sold by more marketers?

Marketing  | 2 min read

How to Turn a Blog into a B2B Lead Generation Machine

B2B blogging experts understand that a blog is a lead generation machine.  This blog generates more traffic than our main company website.  Each month, tens of thousands of people find this blog through search engines and social media websi...

Marketing  | 3 min read

New York Times Misfires by Hiring "Social Media Editor"

Time and time again I am saddened by companies hiring a "social media expert," and thinking that hiring one person to focus on inbound marketing will have a big impact.  And now an organization I respect a lot has done just that - see the V...

Marketing  | 3 min read

Pets.com Sock Puppet Shows the Perils of Outbound Marketing

Marketing  | 1 min read

4 Minutes to Optimize a LinkedIn Profile for SEO

There are two really quick things you can do on LinkedIn to optimize your profile for SEO -- both to make your LinkedIn profile more discoverable, and to make your profile work for you by sending some SEO authority (link juice) to other pag...

Marketing  | 2 min read

Google Crashes the Internet and Frustrates Marketers Everywhere

There have been wide spread reports today - starting with CNET and more coverage gathered on Techmeme - that Google search, Gmail, Google Analtics, Feedburner, and pretty much all Google services are experienceing some bit outages.  I have ...

Marketing  | 1 min read

Inbound Marketing Summit San Francisco - Live Run Down

Here is a run down of the Inbound Marketing Summit.  I'll update the article live during the course of the day.

Marketing  | 9 min read

HubSpot TV - Marketing with Transparency in a Social Media World

Marketing  | 2 min read

Counterfeiting, Piracy and Cyber-fraud in Marketing

In the digital age technology allows information to be spread and copied much more easily and quickly.  For most marketers, this is a good thing - the content you are producing can spread faster and more easily - helping you to grow your br...

Marketing  | 1 min read

How Marketers Hide Things to Attract Attention

I walked by an Abercrombie and Fitch store in the mall recently and something struck me.  The doors were open, but all the windows had heavy wood blinds over them, making it impossible to see inside.  Loud music played from within.  You cou...

Marketing  | 2 min read

How a Kitchen Window Builds Trust Through Transparency

  Transparency is a powerful thing.  Especially in an industry where no one really trusts any of the vendors.

Marketing  | 2 min read

New Data on Top Twitter Applications and Usage

I love data.  For my use of Twitter I use the web interface for both Twitter and Twitter search (which I feed into Google Reader using RSS).  I know lots of "gurus" swear by TweetDeck, but I find the web and RSS to be a lot faster for what ...

Marketing  | 2 min read

Facebook's Assumed Consent for Social Ads - Smart or Suicidal?

Brent Leary and Paul Greenberg are starting a new audio show called "CRM Playaz".  You can listen to the first episode and you'll learn that they are sharp guys with some interesting things to say.  And they are pretty funny too.

Marketing  | 2 min read

Planning Your Online Video Strategy for 2009 - B2B Marketing

I had a chance to join a MITX panel on "Planning Your Online Video Strategy for 2009".  It was a pretty good panel wit folks from the media, agencies, analysts and companies.  Of course, I represented the B2B marketing point of view where u...

Marketing  | 2 min read