Patrick Shea

7 Habits of a Highly Effective Landing Page

Marketing  | 4 min read

7 Steps to Transforming Into an Inbound Agency

Marketing  | 9 min read

7 Secrets to Outsourcing a Killer Content Creation Team

Marketing  | 7 min read

How to Use Content to Drive Referrals and Upsell Customers

Marketing  | 4 min read

5 Ways Copywriters Can Kick Butt With Inbound Marketing

Copywriters are some of the most creative marketers you'll meet, but they're also the most tortured. Theirs is a life of one-off projects, grammar checking, and constant re-writes. They are doomed to try articulating the miming hand gesture...

Marketing  | 3 min read

5 Must-Have Characteristics of an Inbound Marketing Agency

Marketing  | 2 min read

Top 10 Scariest Marketing Halloween Costumes

1. The Paid Links Buyer If the internet were an election, an inbound link would be like getting a genuine, killer endorsement. Just like paying money for that endorsement would get the ethics committee up in arms, so too does purchasing inb...

Marketing  | 3 min read

How to Leverage Customers' Social Behavior for Inbound Marketing

A few years ago, while working at a management consulting firm, I was using some focus group findings to craft two prospective marketing personas for a new product launch. One of these personas was a "social media user," and the other was n...

Marketing  | 3 min read

7 Habits of a Highly Effective Inbound Marketing Agency

Every Thursday morning, HubSpot hosts an office hour for marketing agencies and consultants . We discuss best practices for positioning, selling, and ultimately delivering inbound marketing service packages. Recently, we discussed what the ...

Marketing  | 4 min read

3 Advantages of Creating Marketing Personas Non Gratas

Who is your ideal customer? What do you know about them? Hopefully a lot! To help you better target your marketing efforts, it's a good idea to create "personas" for your ideal customers using the common attributes and needs they all share....

Marketing  | 3 min read

How to Protect Your Website Content From Future Panda Updates

This is a guest post by Amy Balliett, the co-founder of ZippyCart.com , a website focused on providing non-biased and thorough shopping cart reviews for the ecommerce merchant. Balliett is also the co-founder of Killer Infographics, an info...

Marketing  | 5 min read

Top Reasons Why People Follow Brands on Facebook [Infographic]

A new infographic was published this past week by Get Satisfaction and Column Five Media around why people choose to follow brands on social networks. It confirmed much of what we already know about Facebook and Twitter's power, but it also...

Marketing  | 3 min read

3 Social Media Marketing Lessons from Comedians

The line between the two professions is blurry indeed, and we shouldn't be surprised that comics like Jimmy Carr and Tim Sidell (aka @badbanana) had prior careers in marketing and advertising . They likely learned a lot from us! But now it'...

Marketing  | 3 min read

Mission-Critical Facebook Tactics for Non-Profit Organizations

Marketing  | 2 min read

3 Reasons Marketing Agencies Need to Collaborate with their Clients

A former boss of mine had a great turn of phrase for the almost fatal independence he thought some internal project teams were given - he called it the " bat and bow syndrome ." It referred to how management, either sensing an opportunity o...

Marketing  | 3 min read

How to Ensure Your Website Visitors Click and Stick

The average person does more than 30 searches per day in Google. They also clock over seven hours per month interacting with branded content on Twitter and Facebook . And its not just reading -- the Average Joe also watches more than 180 vi...

Marketing  | 3 min read

Transformation Secrets of a Online Marketing Agency #MTW

When Daniel Lynton founded his web design company, LyntonWeb , in 1999, his mission was simply to build websites for his clients. At that time, he was the owner and founder, head of business development, designer, developer, and account man...

Marketing  | 4 min read

5 Things Angry Birds Can Teach You About Online Content

This past Saturday morning, the good folks at Rovio formally announced the new Rio Edition of the Angry Birds game . There has been lots of other Angry Birds news as of late, but you can be sure that the promise of new levels got fans more ...

Marketing  | 4 min read

How a Senator Uses Social Media

At 29, Benjamin Downing is Massachusetts’s youngest current State Senator, and serves the largest Senate district in the Commonwealth, representing 48 communities in Berkshire, Hampshire and Franklin Counties. He is also the Chair of the Jo...

Marketing  | 5 min read