Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different.
This discipline has been around for a few years, but it's only recently caught the attention of savvy ad tech agencies. In the era of big data, they've recognized having ad tech company relationships makes them more powerful and attractive to clients.
The age of social media has forced agencies to investigate innovative ways to interact with relevant users, rather than relying on typical broadcast or digital media buys. And the advantages for agencies investing in ad tech are ... Read More