If you're a B2B marketer who isn't investing in content creation, you're in the minority -- 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016.
Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged 11+ times per month had almost 3X the traffic as companies that blogged only once per month.
Digital Marketing Philippines created the infographic below to highlight other trends to expect from the B2B marketing world over the course of this year. Read on to learn about the challenges, priorities, and growth opportunities on B2B marketers' minds as we continue to ease into 2017.
Originally published Feb 3, 2017 6:00:00 AM, updated July 28 2017