Copyblogger rocked the blogging world when they stopped facilitating comments on their blog and instead encouraged people to take the comments to social or to their own blogs. Thing is, this “we know what’s good for you” approach failed to take into account what their readers want – which is, to comment when they want, where they want.
Lucky for us, there are still a multitude of great marketing blogs that welcome our comments. If you’re looking for a blog where the comments are as good as the articles, you’ve come to the right place.
1) Grow - Mark Schaefer
Many marketers (including me) love him for his forward thinking, his approachability, his no-nonsense advice, and his entertaining podcast with cohost and voiceover genius Tom Webster. Have you heard about the concept of “Content Shock”? You know that because of Mark’s post Content Shock: Why content marketing is not a sustainable strategy published in the beginning of 2014.
That one blog post has 392 comments on it. Not painful, “great post” comments either. Mark’s ideas ignite debate, foster creativity and provide a fantastic exchange of ideas that are as valuable as the posts themselves. And even on an article with nearly four hundred comments, he replies to nearly every one of them. Having written for his blog before, I also know he asks contributing writers to respond as well.
Check it out if: you want to be on the leading edge of marketing trends and get the inside scoop on how industry experts are reacting to and implementing them.
2) Web Search Social
Ralph and Carol Lynn Rivera have created something of a cult following for their podcast. The show notes are the place to continue the conversation you’ve been having with them in your head as you listen.
One of the draws for the comments section is that Melanie Kissell nearly always writes a poem for each episode. Clever and fun, these really add to the program.
Not ones to shy away from controversy, Ralph and Carol Lynn have taken on some common marketing practices and even specific tools on their show. This episode with the founder of Snip.ly lead to some interesting back and forth, including one comment which likens anyone wishing to protect their intellectual property to a whiny two-year old. The intelligent responses from hosts and guests and continuing dialogue never fail to get the creative juices flowing.
Check it out if: you enjoy marketing smarts with a hefty dose of witty banter.
3) Neil Patel
Neil loves data. He’s a tester, an analyst, and he shares generously, including printscreens from his Google analytics and tons of numbers to back up his findings. He often presents his “how-tos” in a step-by-step format, which is especially helpful on his typically very long posts.
What is great about some of the commenters here (and you do have to wade through quite a few “you are the best!” comments) is that they ask really personal questions that some of us might not feel comfortable asking. “How did you create that opt-in?” “How do you find time to write so much?” And Neil answers all questions graciously. Seriously, this guy is on top of it and is a real gentleman. You’ll also notice that commenters add in their own A/B results, link to other related articles, etc. So, you’re really getting double the content!
Check it out: if you want to get the inside scoop on Neil’s considerable marketing success and a well-rounded look at what’s working for many companies.
4) Seriously Social Iag.me with Ian Anderson Gray
Ian’s blog is the go-to blog for real tech and marketing geeks – and I mean that lovingly! He enjoys writing about tools and programs for marketers in a way that I quite appreciate. He’ll share his findings, pros, cons, setup instructions, etc. Seriously useful.
The comments section often attracts the founders or representatives of the companies creating the tools he reviews, meaning commenters can get their own questions answered from Ian AND from the companies themselves. In Ian’s more technical posts, you will notice he addresses each commenter, helping to debug where necessary, even years after the post goes live.
Ian said about his “7 Reasons NOT to use Hootsuite" article “It's turned into a mini community (which I always strive to make my articles into). It's been a place for people to ask questions, ask advice, share frustrations and give feedback.” Indeed it has – with nearly 500 comments and counting.
Check it out if: you enjoy an objective look at tools and programs and want to engage with company representatives.
5) Adrienne Smith
Adrienne claims her business is about “Showing Bloggers How to Grow a Blog One Relationship at a Time.” She delivers.
As with all good comment sections, Adrienne’s loyal readers add in great tools and success stories that add to the already useful content Adrienne supplies. But what really stands out is the way the commenters all seem to know and support each other, with Adrienne facilitating. This is not done in a way that makes new readers feel they are late to the party (I just started commenting today), rather it leaves one feeling as if they’ve stumbled upon a very safe place to ask questions and express concerns.
Check it out if: you are looking for a supportive community as you grow your business.
Blog commenting is a great way to get to know people, to get your questions answered, and to express your opinions. Which blogs do you follow for the comments?
Originally published Sep 16, 2015 1:00:00 PM, updated February 01 2017