One of my least favorite things that happens to me at work is writer's block. I stare at my screen -- the cursor taunting me maniacally. Why can't I just think of something to write? ... Have I blogged about everything inbound marketing-related already?
(The answer, of course, is I haven't.) If only I could get someone to give me an idea -- I could just run with it.
What to Write About in a Blog Post
Understand your audience.
Start with a topic and a working title.
Write an introduction.
Organize your content.
And I know I'm not the only one who wishes for this. Search Google and you'll find nearly 10 million hits for writer's block. It's a true problem that we all battle as we try to grow our business with inbound marketing.
So my team and I got thinking: What if we could solve this whole writer's block issue so people could spend less time getting mocked by cursors and more time building their business?
Thus, the Blog Ideas Generator was born. To kick-start your creative process, the Blog Ideas Generator will come up with a week's worth of custom topics for you -- all in a matter of seconds.
Bonus: The tool won't just come up with ideas willy-nilly. Blog topics will make or break the success of your blog posts -- so your topics will be both search-friendly and interesting to your audience. Using keywords you provide, the tool will come up engaging titles tailored to those terms. That way, you're always featuring relevant, but interesting posts on your blog.
If you're one of those types who likes to dive in and play around with it immediately, go on: try it out for yourself. If you're the type who likes to be walked through using tools step by step, that's cool too. Just keep reading.
1. Put in terms you'd like to blog about, and click "Give Me Blog Ideas."
You use one, two, or three terms. If you need help coming up with them, ask yourself these questions:
How do people describe your products or services?
What problems do your products or services solve?
What industry keywords do you want to rank for on Google?
I'm filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action."
2. We'll give you a week's worth of ideas based on those keywords.
Keep in mind that the titles might not be 100% perfect for the terms you chose or grammatically correct. Feel free to change them up to make them work better for you. Here's what I got for the terms above:
You can use this tool as many times as you want -- so hit "Try Again" if you want to use different terms.
3. Your editorial calendar is set for the next week!
Now, it's time to schedule your blog ideas in a publishing order that your team agrees on. As a general rule, internet users tend to search and click through to easier, more lighthearted articles early in the week, and pursue the "meatier" topics later on, around Thursday. Plan wisely!
4. Fill your editorial calendar for the next year.
Satisfied with the week's worth of ideas you received? With the Blog Ideas Generator, you can actually plan your editorial calendar for the entire year with 12 months of content ideas by filling out a simple form, accessible next to your first five ideas.
So next time you're strapped for content ideas or just need to get out of a writer's rut, check out the Blog Ideas Generator. In a matter of seconds, you'll have five brand-new blog post ideas. And who knows? Maybe one of those ideas will spark one even our algorithm didn't think of! ;)
Originally published Jan 16, 2014 8:00:00 AM, updated September 04 2018