What to Write about in a Blog Post:
- Understand your audience.
- Start with a topic and a working title.
- Write an introduction.
- Organize your content.
One of my least favorite things that happens to me at work is writer's block. I stare at my screen -- the cursor taunting me maniacally. Why can't I just think of something to write? Have I blogged about everything inbound marketing-related already? (The answer, of course, is I haven't.) If only I could get someone to give me an idea -- I could just run with it.
And I know I'm not the only one who wishes for this. Search Google and you'll find nearly 10 million hits for writer's block. It's a true problem that we all battle as we try to grow our business with inbound marketing.
So my team and I got thinking: What if we could solve this whole writer's block issue so people could spend less time getting mocked by cursors and more time building their business?
Thus, the Blog Topic Generator was born. To kick-start your creative process, the Blog Topic Generator will come up with a week's worth of custom topics for you -- all in a matter of seconds.
Bonus: The tool won't just come up with ideas willy-nilly. Blog topics will make or break the success of your blog posts -- so your topics will be both search-friendly and interesting to your audience. Using keywords you provide, the tool will come up engaging titles tailored to those terms. That way, you're always featuring relevant, but interesting posts on your blog.
If you're one of those types who likes to dive in and play around with it immediately, go on: try it out for yourself. If you're the type who likes to be walked through using tools step by step, that's cool too. Just keep reading.
How to Use the Blog Topic Generator
Using the Blog Topic Generator is quick and easy. Here's all you need to do:
1) Put in terms you'd like to blog about, and click "Give Me Blog Topics!"
You use one, two, or three terms. If you need help coming up with them, ask yourself these questions:
- How do people describe your products or services?
- What problems do your products or services solve?
- What industry keywords do you want to rank for on Google?
I'm filling out this tool as if I were blogging for HubSpot, so I chose the terms "social media," "blogging," and "calls-to-action."
2) We'll give you a week's worth of blog topics based on those keywords.
Keep in mind that the titles might not be 100% perfect for the terms you chose or grammatically correct. Feel free to change them up to make them work better for you. Here's what I got for the terms above:
You can use this tool as many times as you want -- so hit "Try Again" if you want to use different terms.
3) Your editorial calendar is set for the next week!
4) If you want to fill your editorial calendar for the next year, you can fill out this quick form.
5) Then you're ready to get blogging!
(And if you need help with that, we've got some blog post templates you might enjoy.)
So next time you're strapped for content ideas or just need to get out of a writer's rut, check out the Blog Topic Generator. In a matter of seconds, you'll have five brand-new blog post ideas. And who knows? Maybe one of those ideas will spark one even our algorithm didn't think of! ;)