We get it: It's LinkedIn, the professional network. Business in the front … more business in the back. And not a single funny cat video to be found anywhere.
But that doesn't mean you should ignore the look and feel of your LinkedIn Company Page. You'd be missing out on a great opportunity to put your brand on display and attract qualified contacts. As LinkedIn notes in our new guide, How to Create the Perfect LinkedIn Company Page, "Studies show that a strong employer brand can cut cost per hire by over 50%.”
So, where do you start? How about with a space that attracts a lot of eyeballs: Your Company Page's banner image.
For some businesses, this 646-pixel by 220-pixel space is simply used to showcase a jumbo-sized logo. And while there's certainly nothing wrong with that approach, LinkedIn already gives you a space for your logo; so there's definitely room for some creativity.In the SlideShare below, we highlight 10 popular styles of LinkedIn banner images, from the product-centric to the people-centric. Let us know which style is your favorite!
By dedicating just a little bit of time to making some simple improvements, you can really get your business to stick out from the crowd and resonate with prospective employees (and prospective customers).
Want to learn more about improving your LinkedIn Company Page? Be sure to check out our new visual guide and LinkedIn "Pro Tip" checklist, which you can download here. We've also included image templates so you can be sure all of the images you upload to LinkedIn have the proper dimensions.
Originally published Feb 20, 2014 8:00:00 AM, updated July 28 2017