The first rule of buyer personas: Take the time to create buyer personas.
The second rule of buyer personas: Take the time to create buyer personas!
For anyone who is unfamiliar with the concept, a buyer persona is a semi-fictional, generalized representation of an ideal customer.
The best buyer personas are based on a combination of market research and insights that you gather from actual customers through surveys and interviews.
And while buyer personas are certainly great to have, they're not necessarily easy to create. That's why we recently updated our free PowerPoint template that walks you through the entire process: How to Create Buyer Personas for Your Business.
The template provides tips on how to gather intel for putting together your personas and includes editable slides for documenting all of your findings.
So, what can you do with your buyer personas once you've created them? At the most basic level, you'll be able to target your content and messaging to different segments of your audience.
For example, instead of sending the same boilerplate email to everyone in your database, you can segment your email list by buyer persona and personalize your email messages based on what you know about your different personas. (Pssst. Looking for more examples of what you can use your buyer personas for? Here are 14.)
Want to get started with your personas? Download the template here, and share it with your coworkers and friends using the click-to-tweet links below.