For anyone who is unfamiliar with the concept, a buyer persona is a semi-fictional, generalized representation of an ideal customer.
The best buyer personas are based on a combination of market research and insights that you gather from actual customers through surveys and interviews.
And while buyer personas are certainly great to have, they're not necessarily easy to create. That's why we recently updated our free PowerPoint template that walks you through the entire process: How to Create Buyer Personas for Your Business.
The template provides tips on how to gather intel for putting together your personas and includes editable slides for documenting all of your findings.
So, what can you do with your buyer personas once you've created them? At the most basic level, you'll be able to target your content and messaging to different segments of your audience.