When it comes to delighting people with design, details matter -- a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference.
Trouble is, with so many options to choose from, finding the right one isn't always as obvious as we'd like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.
For example, headlines should be bold and engaging, while body text needs to be clear and easily readable. If you're creating content for the web, you'll want to use the fonts that have been adapted specifically for use online -- meaning they’ll display the same on all modern browsers.
So, which are the best header fonts? The best body copy fonts? Which fonts do popular websites use, and what personalities do each of them reflect?