17 Statistics That Make the Case for Smarter Website and User Experience Design
General Web Design Stats
1) Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain. (Source: Adobe)
2) 39% of people will stop engaging with a website if images won’t load or take too long to load. (Source: Adobe)
3) 51% of people think "thorough contact information" is the most important element missing from many company websites. (Source: KoMarketing)
4) 38% of people will stop engaging with a website if the content/layout is unattractive. (Source: Adobe)
5) 44% of website visitors will leave a company's website if there's no contact information or phone number. (Source: KoMarketing)
Website Optimization Statistics
6) Between December 2013 and December 2015, tablet internet consumption grew by 30%. (Source: comScore)
7) Between December 2013 and December 2015, smartphone internet consumption grew by 78%. (Source: comScore)
8) Between December 2013 and December 2015, desktop internet consumption dropped by 1%. (Source: comScore)
9) Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source: comScore)
10) 13% of adults access the internet via mobile only. 11% access the internet via desktop only. (Source: comScore)
11) 40% of smartphone and tablet owners search for B2B products on those devices. (Source: KoMarketing)
12) 17% of marketers use Landing Page A/B testing to improve advertising conversion rates (Source: 2020 State of Marketing)
Usability and User Experience Design Stats
13) 47% of website visitors check out a company's products/services page before looking at any other sections of the site. (Source: KoMarketing)
14) Once on a company's homepage, 86% of visitors want to see information about that company's products/services. (Source: KoMarketing)
15) Once on a company's homepage, 64% of visitors want to see the company's contact information. (Source: KoMarketing)
16) Once on a company's homepage, 52% of visitors want to see "about us" information. (Source: KoMarketing)
17) After reaching a company's website via a referral site, 50% of visitors will use the navigation menu to orient themselves. (Source: KoMarketing)
Bonus!) After reaching a company's website via a referral site, 36% of visitors will click on the company's logo to reach the homepage. (Source: KoMarketing)
What other interesting stats have you seen about website design and optimization? Share them in the comments section below.
Editor's Note: This post was originally published in July 2013 and has been updated for freshness, accuracy, and comprehensiveness.