Marketers are well aware of the power of content marketing to attract and nurture leads. But at some point, leads get passed on to Sales, and salespeople are generally not as "hip" to the content movement as their colleagues in marketing.
That is, until now.
Whereas marketers are usually content creators, socially savvy reps are becoming adept content curators, finding and sharing internally- and externally-sourced collateral that is interesting and relevant to prospects. Some are even taking to LinkedIn Pulse or personal blogs, writing original articles to boost their thought leader status among buyers.
However, this type of activity is still the exception rather than the rule. To show salespeople how content can be used to not just market but also sell, pass along this infographic from KnowledgeTree. It translates tried and true best practices from content marketing into a new practice: content selling.
Marketing already knows that content is king. Now, let's unite Sales and Marketing under the same ruler by spreading this infographic among both functions.
Originally published Jan 11, 2015 8:00:00 AM, updated February 01 2017