Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part -- and the part that's a little less glamorous -- is optimizing that content for conversions.
Think about how many times you've abandoned a webpage because it was difficult to navigate or because it wasn't optimized for your device. With so much information available online, if your content is visually unappealing, your viewers will abandon your site and seek out the information elsewhere, regardless of how outstanding your content might be.
In order to help you optimize your content marketing for conversions, our friends at UberFlip have created the following SlideShare, which identifies the seven rules of content marketing design that's optimized for conversions. Take a look.