We all invest time in perfecting our email copy, hyperlinking the right words, and placing the right call-to-action.But what's the point of all that work if no one is even opening our emails?
That's where subject lines enter the picture. Whether we're trying to connect with an executive, sell a prospect, or simply get a friend's attention, our subject lines influence whether or not those emails get opened.
Click through the presentation below to uncover 19 subject line stats. Each stat gives insight into our subject line strategy - from word choice to character count and beyond. Then check out our collection of sales statistics to align your selling with the latest insights on consumer behavior.
Prefer to just scroll through the stats in non-visual form? Here you go -
The top five subject lines in a recent study all included “Re:”.
Editor's note: This post was originally published in January 2015 and has been updated for comprehensiveness and accuracy.