Seeing helpful examples of headlines and subheadings is one of the best ways to learn the magic. Check these out.
See how Spotify uses the top headline to grab your attention. It's a short, punchy statement with visceral appeal. The subheading explains and encourages action.
Scratch Wireless actually uses two subheadlines. I guess they needed to add a few extra benefits. The main headline is a head-jerking command and the subheading coaxes users with the word “free” and a few more benefits.
GitHub's subheading is a bit long, but it does a comprehensive job of encouraging action. If you're ready to sign up, the subheading tells you what you need to know -- product capabilities, scope, and price.
Oscar health insurance uses a clean and simple interface to advance their idea of health insurance -- smart and simple. They're subheading (in black) explains what Oscar is.
The Bellroy shop has a bold three-word headline. Your eyes are naturally searching for an explanation, and the subheading provides it. The subheading explains what the product is and why you should consider buying it.
Avocode uses their headline to explain the product, and their subheading advances this explanation with even more information and a benefit.
Kalexiko's brilliant site has a simple headline and simple subheading. The subheading explains what they are: a “digital design & development agency.”
Apple is the master of compelling subheadlines. Their products need little explanation or introduction, so they woo users with persuasive tactics.
Fitbit produces wearable fitness devices. Their subheading does a helpful job of explaining the image below in brief terms so users will want to see the product selection.
Chrome takes the benefit-focused approach with their subheadline.
The main page for Keap, formerly Infusionsoft, offers a subheading that clearly explains what their software does.
Medium's two subheadings explain and encourage action.
13. Crazy Egg
Crazy Egg is a tool that shows user-behavior on your website. The subheading helps to advance this concept further by explaining what the product does.
Rather than using its usual formatting of a product-name headline, followed by a subhead that lists its features, Samsung changed things up on the Galaxy's birthday. The "Happy Galaxy Day" headline draws attention because it feels different, and the subhead is used to explain that the Galaxy line of phones has turned 10 years old.
HubSpot's subheading explains the products it offers as well as why a company should use them to pull in and nurture their customers. This is a good follow up to its headline which plays off of its slogan, "Grow Better."
The most powerful subheadings are those that speak directly to the user and help them take the next step. By using the combo, following these tips, and writing with clarity, you can watch your website's effectiveness increase.
Originally published Jun 16, 2019 8:54:00 PM, updated June 17 2019