In today's technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. You need granular, relevant, enriching data to measure and surface the impact your programs and campaigns have on the business (and impress your boss).
At the same time, anyone who’s ever created a marketing report from scratch knows that it can be ... well, tough. From starting with raw numbers to figuring out what information your boss will actually be interested in, extracting the most important insights is no easy task. In fact, you could end up spending weeks in Excel tinkering with your monthly reports and still have missing information.