Read world-renowned marketing content to help grow your audience
Read best practices and examples of how to sell smarter
Read expert tips on how to build a customer-first organization
Read tips and tutorials on how to build better websites
Read the latest business and tech news
Get the latest business and tech news in five minutes or less
Learn everything you need to know about HubSpot and our products
Stay on top of the latest marketing trends and tips
Join us as we brainstorm new business ideas based on current market trends
A daily dose of irreverent and informative takes on business & tech news
Turn marketing strategies into step-by-step processes designed for success
Explore what it takes to be a creative business owner or side-hustler
Listen to the world's most downloaded B2B sales podcast
Explore strategies that drive revenue, customer engagement, and retention
Entrepreneurs on Fire
Business Made Simple
Gain, Grow, Retain
Free ebooks, tools, and templates to help you grow
Learn the latest business trends from leading experts with HubSpot Academy
All of HubSpot's marketing, sales CRM, customer service, CMS, and operations software on one platform. See pricing
Marketing automation software. Free and premium plans
Sales CRM software. Free and premium plans
Customer service software. Free and premium plans
Content management software. Free and premium plans
Operations software. Free and premium plans
Try another search, and we'll give it our best shot.
Written by Sam Kusinitz
The term "smarketing" refers to alignment between your sales and marketing teams created through frequent and direct communication between the two.
The goal is to have measurable goals that each team agrees to hit so there's mutual accountability. For instance, Marketing might have a mutually agreed upon leads SLA (service level agreement) to hit, and Sales must agree to follow up with a certain amount of those leads.
Smarketing goals should be made together, and re-evaluated every month to identify opportunities for improvement on both teams.
Originally published Feb 15, 2014 8:00:00 AM, updated January 22 2020
Social Media Content Calendar Template