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Written by Sam Kusinitz
The term "smarketing" refers to alignment between your sales and marketing teams created through frequent and direct communication between the two.
The goal is to have measurable goals that each team agrees to hit so there's mutual accountability. For instance, Marketing might have a mutually agreed upon leads SLA (service level agreement) to hit, and Sales must agree to follow up with a certain amount of those leads.
Smarketing goals should be made together, and re-evaluated every month to identify opportunities for improvement on both teams.
Originally published Feb 15, 2014 8:00:00 AM, updated January 22 2020
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