The Ultimate List of Email Marketing Stats That We Think You Should Know

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t think that more contemporary methods should distract you from one of the oldest, most effective strategies  — email marketing. In fact, email ROI is an impressive $36 for every $1 spent. 

If you're still hesitant, keep reading — we've cultivated a list of email marketing statistics for HubSpot to demonstrate just how powerful email can be. Here, you’ll find: 

• Email Marketing Stat Highlights for 2023
• General Email Marketing Statistics
• Email Marketing Metrics Statistics
• AI Email Marketing Statistics
• B2B Email Marketing Statistics
• Mobile Marketing Statistics
• B2C Email Marketing Statistics
• Email Marketing Demographics for 2023

General Email Marketing Statistics and Best Practices

• Email marketing is used by 31% of marketers. (HubSpot Blog Research, 2023)
• Email marketing revenue is estimated to reach almost 11 billion by the end of 2023. (Statista, 2021)

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• There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. (Statista, 2021)
• More than 347 billion emails are sent and received each day. (Statista, 2022)
• 64% of small businesses use email marketing to reach customers. (Campaign Monitor, 2021)
• 38% of brands are increasing their email budget, and just 10% are making cuts. (HubSpot Blog Research, 2023)
• The most effective strategies for email marketing campaigns are subscriber segmentation (78%), message personalization (72%), and email automation campaigns (71%). (HubSpot Blog Research, 2021)
• Emails with multimedia elements or formats with images and/or videos have the highest performance. (HubSpot Blog Research, 2023)
• The best time to send a marketing email is 9:00 AM - 12 PM EST, then 12:01 PM - 3 PM EST. The worst is 1 AM - 3 AM EST.  (HubSpot Blog Research, 2023)

• 22% of marketers (or the companies they work for) send marketing emails...