Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Do you find it difficult to find social media stats related to your industry? Are you currently developing or revisiting your social media strategy, and unsure of how many times you should post or what to include in your posts?
If you share any of these uncertainties or challenges, you’re not alone -- many other marketers also worry about the performance of their social media accounts. European marketers, in particular, often find it especially frustrating when searching for industry-relevant benchmark data.
That’s why we decided to take a close look at our customer data and compile top industry trends for European marketers in one, easy-to-reference place. Check out this website to quickly learn how your peers are performing on social media. Here’s a snapshot of some of the benchmark data you can expect to find there:
The average number of social media posts posted by B2C companies in 2014 was 1,114 -- that's 22 social media posts per week! [Tweet This]
A typical social media post published by companies in the non-profit/education industry in 2014 got, on average, 6 interactions per post. [Tweet This]
Most social media posts posted by companies in the marketing industry in 2014 included links -- 9 in 10 posts to be exact! [Tweet This]