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Everything You Need to Know about Facebook Reach

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The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

If you've been managing a Facebook Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in...Read more

5 Smart Ways to Increase Your Facebook Page's Organic Reach [Infographic]

Does it feel like your Facebook Page's organic reach is slowly slipping away from you? You're not alone. According to Ogilvy, organic reach for brands on Facebook has seen a shocking 49% drop from...Read more

Facebook Radically Changes 'Reach' Metric: How You Were Affected

Have you checked out your Facebook Insights lately? Did you notice that your 'Reach' number was a little out of whack? Did you freak out? If you didn't get Facebook's notice that they changed the way...Read more

Facebook Rolls Out 'Promoted Posts' to Extend the Reach of Your Page's Content #FB4Biz

Traditionally, the reach of the organic content you post to your Facebook business page has been limited by the scope of Facebook's EdgeRank algorithm. In other words, when you posted an update to...Read more

How to Add Email Lists in Facebook for Page Promotion

If your business is using Facebook as a part of its inbound marketing strategy, then it is likely that a goal of your marketing team is to expand your reach by attracting more people to like your...Read more