Litmus is a tool for email marketers to help them test and develop amazing email campaigns. With a paid account, you'll gain access to an email preview testing tool that allows you to see screenshots of your emails across 90+ different apps and devices.
Additionally, if you have a Litmus account, you can add a Chrome extension to your browser and test your emails without ever leaving your email service provider.
With the extension, you can validate your links, images, and tracking. Plus, the extension will instantly run a new checklist with every edit.
This is a great tool to enhance your email marketing and ensure your subscribers have a great experience.
Email on Acid is an email preview tool that's designed to help you display emails properly, across all clients.
The email previews are live clients -- not emulations -- so you'll see exactly what your subscribers see.
This tool will give you screenshots so you have no questions about what your email will look like on 90 clients and devices.
Additionally, this tool tests for bad formatting, broken links, and code problems.
However, one of the best features is the ability to comment, edit, and review email previews directly in the software for a faster and more efficient testing process.
Previewing your emails is an important part of email marketing. If people can't see your emails or your credibility is ruined, those emails haven't done their job. To properly test your emails, give yourself time, and test your templates frequently.
Originally published Jun 18, 2020 4:00:00 AM, updated April 23 2021