As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That's why many marketers are choosing to spend a portion of that budget on Google AdWords.
With over 2 billion searches every single day, Google is by far the most used search engine on the web -- and your customers and prospects are likely using it to search for content related to your business.
How to Use Google Ads Keyword Planner, According to 5 Specialists
AdWords vs. AdSense: We Break Down the Differences
The Ultimate Guide to Google Ads [Examples]
Everything You Need To Know About Keyword Match Types
How to Use Custom Affinity Audiences: From Creation to Stellar ROI
What are Google Discovery Ads? Examples + a Campaign Tutorial
The Straightforward Guide to the Google Display Network
How to Get a Google Ads Certification
The Comprehensive Guide to Impression Shares
How to Determine a Bidding Strategy for Different Types of Ads
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