With every campaign comes specific goals advertisers want to achieve. For some, it's brand awareness. For others, it's increased website traffic.
But what if your goal is to reach audiences who are already prime to take action? With Google Discover ads, you can reach them – up to 3 billion of them to be exact.
Let's dive into what Google Discovery ads are, how they work, and how to set one up today.
What are Google Discovery ads?
Google Discovery ads are visually engaging, personalized ads that appear in Google's feeds on the YouTube app, the Google app, and the Gmail app. They are meant to reach audiences in the moments when they're ready to discover new products and services.
Using customer intent signals, Google uses machine learning to determine when users are most likely to engage with a brand. According to Google, brands should use it to:
Scale their conversions.
Reach new customers.
Reconnect with previous customers.
Another thing that sets Google Discovery ads apart from other campaigns is the limited campaign settings. Advertisers cannot adjust:
Manual bid strategies
This campaign type offers automated campaign settings for bidding and targeting so that advertisers can focus on optimizing campaign performance.
Discovery Ads vs. Display Ads
The key difference in these ads is who they're reaching and where.
Discovery ads reach those exhibiting high-intent behavior, as determined by Google's algorithms. For instance, they're great for ecommerce businesses looking to acquire new consumers and introduce their audiences to products and/or services.
Display ads, on the other hand, are not always meant to drive this type of action. In addition, display ads deliver ads in the Google Display Network whereas Discovery ads are only on Google feeds.
How to Create Google Discovery Ads
Set up a Google Discover ad campaign.
Upload your images.
Undergo the 'Learning' period.
To launch a Discovery campaign, you first have to gather your creative assets, such as your copy, images, and logo. Next, you need a daily budget high enough to cover at least 10 times your target CPA bid.